Digital Campaigns Specialist

2 weeks ago

Boston, United States Workable Full time

Workable makes software to help companies find, hire, and manage great people. We understand HR and its role in building healthy workplaces — which is why we’re proud that more than 27,000 teams around the world use Workable to do exactly that. And while we take HR seriously, we don’t take ourselves too seriously. At Workable, you’ll find smart people who have fun, learn and innovate, and help others do the same. We brainstorm, we laugh, and, occasionally, we party (there’s a lot to celebrate), but we also appreciate people’s need for quiet time and focused work. We respect everyone, we hire the best, and make sure every experience is special.

We are currently seeking a talented and experienced Digital Campaign Specialist to join our team. As a Digital Campaign Specialist, you will play a pivotal role in managing and optimizing our paid programs, with the largest emphasis on paid search. This is an exciting opportunity for someone who is passionate about digital marketing and demand generation, and has a strong analytical mindset. If you are a detail-oriented individual with a proven track record in paid search advertising, then we want to hear from you This is a great opportunity for somebody looking to transition in-house from an agency, or for anybody just looking to expand their career in paid search marketing. This role is a hybrid position, and the employee will be expected to be in our Boston office 4 days a week. 

Requirements

  • Bachelor's degree in marketing, business, or related field
  • Minimum 3 years of experience in managing and optimizing paid search campaigns
  • In-depth knowledge of Google Ads and Bing Ads platforms, with an understanding of best practices (campaign structure, a/b testing, bid strategy management, etc)
  • Proven track record of creating and scaling successful ROI-driven campaigns
  • Strong analytical skills with the ability to interpret performance data and make data-driven decisions
  • Previous SaaS experience preferred, but not required
  • Salesforce, Tableau, or Heap reporting skills are preferred, but not required

Responsibilities
  • Develop and implement paid search strategies across multiple search engines and platforms, and practice daily optimizations and upkeep of those campaigns
  • Conduct thorough keyword research and analysis to identify new opportunities and optimize existing campaigns
  • Analyze data from ad platforms, Google Analytics, and Salesforce to monitor demand and revenue performance and uncover areas of improvement
  • Create and optimize compelling ad copy that drives high click-through and conversion rates
  • Conduct competitor analysis to stay ahead of the game and identify new trends and opportunities
  • Collaborate with cross-functional teams to ensure campaigns align with overall marketing objectives
  • Stay up-to-date with industry trends and best practices to continuously improve the effectiveness of paid search campaigns

Benefits

Our employees enjoy benefits that make them more productive and contribute directly to the development of their professional skills. We want to be able to attract the best of the best and make sure they keep getting better. On top of an exciting, vibrant, and intellectually challenging workplace, we offer:

  • Health & Wellness Benefits
  • Retirement Plan
  • Generous PTO
  • Apple gear

Workable is most decidedly an equal opportunity employer. We want applicants of diverse backgrounds and hire without regard to race, color, gender, religion, national origin, ancestry, disability, age, sexual orientation, or any other characteristic protected by law.

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