Lead Product Marketing Manager

1 month ago


New York, United States Dashlane Full time

**About Dashlane**

Dashlane's mission is to make security simple for millions of organizations and their people. We empower businesses of every size to protect company and employee data while helping everyone easily log in to the accounts they need—anytime, anywhere. Over 17 million users and 20,000 businesses in 180 countries use Dashlane for a faster, simpler, and more secure internet.

Our global team is united by a strong sense of community and passion for improving the digital experience of our users. Learn more about how we work, how we hire, and the benefits of being a Dashlaner in our Life at Dashlane page.

**About the role**

We're looking for a Lead Product Marketing Manager who excels at delivering differentiated messaging, creating integrated go-to-market strategies, owning cross-functional product launches, partnering with sales for prescriptive enablement.

**Location**

This position will be located in our New York City office in a hybrid capacity with 3 days in the office.

**Responsibilities**
- **Develop our Ideal Customer Profile (ICP) and Target Persona**:Partner with product management to execute research our ICP. Translate that research into actionable customer for use by sales and marketing.
- **Create Product Messaging and Positioning**:Develop clear and persuasive messaging that highlights the unique value of Dashlane's products. Craft compelling value propositions tailored to various stakeholders.
- **Develop Go-to-Market Strategy**:Collaborate with cross-functional teams to create and execute go-to-market plans for new product launches and feature updates. Ensure successful product launches by managing marketing efforts and sales enablement activities.
- **Establish Sales and Customer Success Enablement**: Provide teams with the necessary tools and training to effectively communicate the value of our products to prospects and customers. Partner with sales to create and support plays with messaging, sales tools and training.
- **Be a Subject Matter Expert**: Have a pulse on the cybersecurity market, monitoring news and trends. Develop deep knowledge of customer problems and how our solution solves them. Understand the competitive landscape from a business and product perspective and identify points of differentiation. Share your knowledge internally and externally in webcasts and podcasts.
- **Innovate New Go-to-Market Processes**: Collaborate with other teams to identify and implement new or refined processes aimed at streamlining and scaling our go-to-market efforts.

**Requirements**:

- 7+ years of experience in B2B product marketing or go-to-market functions

**We're also looking for...**
- Experienced with identifying target segment and persona creation.
- Proven expert in successfully building differentiated positioning and value propositions.
- Experienced marketing to IT and Security buyers in small and mid-sized businesses.
- Deeply interested in cybersecurity trends and the evolving business needs it drives.
- A holistic thinker with thorough understanding of a customer's journey and touch-points.
- Practiced at leveraging data, analytics, insights and metrics to propel go-to-market strategy.
- A strong cross-functional leader able lead directly and indirectly through influence.
- Experienced working effectively in a heavily cross-functional, fast-paced environment.
- A confident writer and presenter.
- Highly effective communicator, who interacts with clarity and purpose, and who has experience interacting at all levels of the organization.
- An ability to create a positive and enjoyable work environment.

**Salary Range**:$170,000 - $200,000**
- Our salary ranges are based on paying competitively for our size and industry, and are one part of total compensation package that also includes benefits, and other opportunities at Dashlane. We also include equity in all compensation packages and believe 100% of Dashlaners should have an option to purchase ownership in the company and benefit from what we hope will be a lot of upside growth._

**Diversity, Equity, Inclusion and Belonging at Dashlane**:
As a truly international company—founded in France and distributed across France, US and Portugal—Dashlane thrives off diverse perspectives. We value all aspects of diversity: gender identity, sexual orientation, ability, ethnic origin, social background, age, lifestyle, and more. We are committed to hiring a diverse community and fostering a culture where everyone is heard and belongs. See more about this here.

**Your interview experience**:



  • New York, United States Dashlane Full time

    **About Dashlane** Dashlane's mission is to make security simple for millions of organizations and their people. We empower businesses of every size to protect company and employee data while helping everyone easily log in to the accounts they need—anytime, anywhere. Over 17 million users and 20,000 businesses in 180 countries use Dashlane for a faster,...


  • New York, United States META Full time

    Summary: We’re seeking an experienced leader to help empower people and businesses to purposefully share data and build relationships. The Product Marketing Lead, Signals will support a portfolio of products that help businesses onboard their website, app and offline customer data to Facebook, reach new people through better targeting and optimization,...


  • New York, United States Tik Tok Full time

    Responsibilities TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul and Tokyo. Why Join Us Creation is the core of TikTok's purpose. Our platform is built to help imaginations...


  • New York, United States Saturn Full time

    At Saturn, we're on a mission to build community around the calendar. We currently help students at over 80% of US high schools manage their time and stay better connected with friends. We are now launching a college product. We've raised more than $65 million in funding from General Catalyst, Insight Partners, Coatue, Jeff Bezos, Marc Benioff, Dara...


  • New York, United States Saturn Full time

    At Saturn, we’re on a mission to build community around the calendar. We currently help students at over 80% of US high schools manage their time and stay better connected with friends. We are now launching a college product. We’ve raised more than $65 million in funding from General Catalyst, Insight Partners, Coatue, Jeff Bezos, Marc Benioff, Dara...


  • New York, United States Saturn Full time

    At Saturn, we're on a mission to build community around the calendar. We currently help students at over 80% of US high schools manage their time and stay better connected with friends. We are now launching a college product. We've raised more than $65 million in funding from General Catalyst, Insight Partners, Coatue, Jeff Bezos, Marc Benioff, Dara...


  • New York, United States Saturn Full time

    At Saturn, we're on a mission to build community around the calendar. We currently help students at over 80% of US high schools manage their time and stay better connected with friends. We are now launching a college product. We've raised more than $65 million in funding from General Catalyst, Insight Partners, Coatue, Jeff Bezos, Marc Benioff, Dara...


  • New York, New York, United States Merkle Science Full time

    What will you do?· Key objectives include establishing Merkle Science as a thought leader in the US market and enabling the sales team to meet revenue targets· Working closely with the sales team to identify core value proposition and differentiators and creating a strategy to communicate it at scale to potential customers· Lead strategy for US market...


  • New York, United States Clarity Recruiting Full time

    Our client, an innovative company in the online banking space, is seeking a Product Marketing Manager to join their team ASAP for an on-going contract, with potential to go permanent. Their ideal candidate comes from a banking and/or FinTech background, and is exceptional at writing narratives and creating brand awareness. Rate: $40-50/hourOffice Policy:...


  • New York, United States Clarity Recruiting Full time

    Our client, an innovative company in the online banking space, is seeking a Product Marketing Manager to join their team ASAP for an on-going contract, with potential to go permanent. Their ideal candidate comes from a banking and/or FinTech background, and is exceptional at writing narratives and creating brand awareness. Rate: $40-50/hourOffice Policy:...


  • New York, United States Clarity Recruiting Full time

    Our client, an innovative company in the online banking space, is seeking a Product Marketing Manager to join their team ASAP for an on-going contract, with potential to go permanent. Their ideal candidate comes from a banking and/or FinTech background, and is exceptional at writing narratives and creating brand awareness. Rate: $40-50/hourOffice Policy:...


  • New York, United States CoPilot LLC Full time

    Learn about us and our openings here. About the role As our first Product Marketer, you will report to the CEO, oversee core product marketing initiatives, and help out in other areas adjacent to the role. We’re looking for someone entrepreneurial who is comfortable trying new things, failing quickly, and picking up new skills as needed. We will compensate...


  • New York, United States Aura Intelligence Full time

    About Aura: At Aura, we are a leading workforce insight and analysis platform dedicated to empowering businesses with a deep understanding of the labor supply chain. We provide benchmarking and comparative analytics to help companies make informed decisions. Join us in our mission to revolutionize how businesses understand and manage their workforce...


  • New York, United States First Base Full time

    About the roleWe are looking for a Product Marketing Manager to take full responsibility for our inbound marketing strategies and product positioning including social media, landing pages, blogs, and lead generation.This person will work in partnership with the Business Lead and lead the execution of testing strategies to grow product revenue with the...


  • New York, United States BitGo, Inc. Full time

    BitGo is the leading infrastructure provider of digital asset solutions for businesses, offering custody, wallets, staking, trading, and settlement. Founded in 2013, BitGo provides the security and operational backbone for more than 1,500 institutional clients in 50 countries, including many regulated entities and the world's top cryptocurrency exchanges and...


  • New York, United States Piermont Bank Full time

    About Us: Piermont Bank is a tech-enabled digital commercial bank founded in 2019 with a mission of changing the face and pace of banking. It provides an unprecedented experience that blends the best of banking and agile Fintechs. At Piermont, we are purpose-driven, and focused on creating and delivering banking products relevant to today's digital economy....


  • New York, United States Piermont Bank Full time

    About Us: Piermont Bank is a tech-enabled digital commercial bank founded in 2019 with a mission of changing the face and pace of banking. It provides an unprecedented experience that blends the best of banking and agile Fintechs. At Piermont, we are purpose-driven, and focused on creating and delivering banking products relevant to today's digital economy....


  • New York, United States BitGo, Inc. Full time

    BitGo is the leading infrastructure provider of digital asset solutions for businesses, offering custody, wallets, staking, trading, and settlement. Founded in 2013, BitGo provides the security and operational backbone for more than 1,500 institutional clients in 50 countries, including many regulated entities and the world's top cryptocurrency exchanges and...


  • New York, New York, United States Merkle Science Full time

    Merkle Science provides blockchain transaction monitoring and intelligence solutions for web3 companies, digital asset service providers, financial institutions, law enforcement and government agencies to detect, investigate and prevent illicit use of cryptocurrencies. Our vision is to make cryptocurrencies safe and provide infrastructure for the safe and...


  • New York, United States Aura Intelligence Full time

    Job DescriptionJob DescriptionAbout Aura: At Aura, we are a leading workforce insight and analysis platform dedicated to empowering businesses with a deep understanding of the labor supply chain. We provide benchmarking and comparative analytics to help companies make informed decisions. Join us in our mission to revolutionize how businesses understand and...