Product Marketing Manager

4 weeks ago

New York, United States Saturn Full time

At Saturn, we’re on a mission to build community around the calendar. We currently help students at over 80% of US high schools manage their time and stay better connected with friends. We are now launching a college product. We’ve raised more than $65 million in funding from General Catalyst, Insight Partners, Coatue, Jeff Bezos, Marc Benioff, Dara Khosrowshahi, Dick Costolo and Adam Bain’s 01 Advisors, Elad Gil, Hadi Partovi, Mike Vernal, Inspired Capital, WndrCo, and other top venture investors. If you’re looking to drive a major impact on an energetic and ambitious team, come join us

To learn more about Saturn, visit joinsaturn.com. About the Role Saturn is looking for a Product Marketing Manager to lead all go to market (GTM) efforts for Saturn’s new college product. The role will be responsible for all pre-launch, launch, and post-launch college marketing activities to drive the product’s adoption and accelerate growth. PMM will conduct and interpret market research to impact the product roadmap, develop positioning for the product inclusive of marketing collateral, while driving GTM strategy and execution through both on the ground field marketing and paid marketing activations. The ideal candidate will be a self-starter able to provide thought leadership on marketing strategy with a strong bias for action executing and delivering marketing strategies. As the first PMM at Saturn, this role will partner closely with Product Management in particular, but also User Research, Data Science and Operations to develop and execute the college marketing approach. As the first marketing hire at Saturn reporting directly to the VP Product, this role confers ample opportunity for growth across all of Saturn’s product initiatives. Key Responsibilities & Expectations:

Develop the company’s end-to-end marketing plan for the college product and drive its execution

Deliver a clear value proposition, use cases and scenarios that ultimately demonstrates Saturn’s value to users ratified by product adoption metrics

Oversee all marketing activations from on-the-ground activations to “launch” events at schools, including planning events and managing logistical oversight, to network-wide paid media channels and placements

Be a fantastic thought partner to Product Management, Data Science, User Research and other functions to drive organizational consensus and success around the marketing strategy

Be accountable to a marketing budget tied directly to product adoption and growth goals

Explore market development opportunities (co-marketing promotions, sponsorships, partnerships, etc) to increase awareness and visibility of Saturn across US colleges.

Work directly with agencies to amplify Saturn’s brand footprint and on-the-ground programs.

Uplevel Saturn’s marketing muscle from Day 1; continue to influence and build this muscle across the business over time

Candidate Qualifications:

Minimum of 4+ years experience working in Product Marketing or Growth Marketing, with experience in mobile consumer products a huge plus

Experience leading GTM partnerships with Product Management and cross-functional teams

Experience leading strategy and implementation of new product offerings going 0-1 and 1 to scale

Team player with a ”can-do” mentality––ability to bring strategic growth marketing mindset to startup and scrappy execution practicalities

Aptitude for thinking analytically, with experience managing data flows and insights across multiple sources and stakeholders

Strong problem-solving skills, eager to develop rigorous and defensible solutions to complex and ambiguous problems

Grit and resilience - not afraid to fail and learn, iterate and rapidly evolve to move business goals forward

A genuine interest in Saturn’s mission and market opportunity

BA/BS degree or MBA / MS or graduate degree

This position has an estimated annual salary range of $120,000 to $145,000, not including bonus, commission and equity. This position also comes with full benefits and stock options. Actual compensation packages are based on a wide array of factors unique to reach candidates, including but not limited to demonstrated skill set, years and depth of relevant experience, and some role-dependent factors. We welcome direct conversations with each candidate about compensation in all of our initial calls. Saturn celebrates and embraces having a diverse team. We are committed to building a team that represents a variety of experiences, backgrounds, and skills. We do not discriminate on the basis of race, color, religion, marital status, age, gender identity, gender expression, sexual orientation, non-disqualifying physical or mental disability, national origin, veteran status, or other applicable legally protected characteristics.

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