Product Marketing Manager

2 weeks ago


New York, United States Clarity Recruiting Full time

Our client, an innovative company in the online banking space, is seeking a Product Marketing Manager to join their team ASAP for an on-going contract, with potential to go permanent. Their ideal candidate comes from a banking and/or FinTech background, and is exceptional at writing narratives and creating brand awareness.

Rate: $40-50/hour

Office Policy: On-site (Midtown)

Responsibilities:

Identify and drive efforts to integrate marketing tools, marketing automation software, customer relationship management systems, customer data platforms, etc.

Lead the marketing CRM platform and serve as the owner of all data cleanliness, system maintenance and workflow optimization/improvements.

Design and implement product marketing campaigns, track, and measure campaign performance to ensure they are on track to meet the goal.

Manage vendors and agencies to create deliverables and execute program plans.

Lead any new bank projects related to marketing and work across departments for collaboration, development, and execution.

Stay abreast of industry and marketing trends to identify more innovative ways to approach marketing channels and programs.

Conduct market research to support content development and marketing initiatives.

Qualifications:

Bachelor's degree preferably in Marketing or Business Administration

3 to 5 years of experience in bank or fintech marketing.

Understand banking products and services as well as relevant compliance.

Ability to work in an ambiguous, fast-changing environment.

Remarkable written and verbal communication skills, including being able to convey complex topics with simplicity.

Strong project manager skill

Experience with analytical problem-solving, quantitative analysis, and communicating findings to executive management a plus

Experience with marketing automation software a plus.



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