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Director of Digital Marketing

3 months ago

New Milford, United States Canterbury School Full time

Canterbury School, a college preparatory, coeducational boarding and day high school located in New Milford, CT, seeks a gifted digital storyteller to join its Marketing & Communications team.

**Essential Duties and Responsibilities**
- In collaboration with the MarComTeam, develop, execute, and optimize comprehensive digital marketing strategies focused on brand awareness and target audience engagement.
- Track and analyze key performance indicators (KPIs) such as website traffic, conversion rates, engagement metrics, and ROI to measure the effectiveness of digital marketing campaigns.
- Develop and execute a comprehensive social media strategy to enhance engagement and reach across platforms such as Facebook, Instagram, TikTok, and LinkedIn.
- Manage day-to-day social media activities, including scheduling posts, responding to comments, and interacting with the community to foster relationships.
- Analyze social media performance and adapt strategies based on data insights to optimize engagement and effectiveness.
- Collaborate with the marketing team to ensure that social media strategies and campaigns are aligned with overall marketing goals and brand messaging.
- Provide strategic oversight and daily management of the School’s website, including content/page creation and routine maintenance to ensure online content is accurate, timely, intuitive, engaging, and optimized for user experience.
- Manage the digital advertising budget day-to-day across digital media platforms, including Google, Facebook/Instagram, and more.
- Advise and support market research, including A/B testing and audience surveys.
- Stay current on marketing trends and emerging technologies and platforms.

**Qualifications**
- Bachelor’s degree in marketing, communications, digital media, or related field.
- Minimum of 3 years of relevant experience in digital marketing, with a proven track record of developing and executing successful digital marketing campaigns.
- Strong analytical skills and proficiency in data analysis tools and platforms to track and measure campaign performance.
- Excellent writing and copy skills, with the ability to craft compelling content and effectively engage with target audiences across digital channels.
- Data-driven and detail-oriented. Strong understanding of analytics and ability to translate data insights into successful marketing strategies.
- Proven technology skills and facility with web content management systems (Finalsite experience a plus), social media platforms, and web analytics tools like Google Analytics.
- Working knowledge of Adobe Creative Suite (InDesign, Photoshop, Premiere Pro, After Effects), Canva, and Google Drive is highly desired.
- Photography and/or video production experience preferred.
- Proactive team player who thrives on fostering a positive and collaborative work environment and collaborates productively with cross-functional teams.
- Meticulous attention to detail and accuracy.
- Ability to work autonomously, manage multiple projects, and execute high-quality, creative concepts with mínimal instruction.
- Creative thinking and problem-solving skills, with a passion for innovation and staying abreast of emerging trends in digital marketing.
- Ability to work some nights and weekends as school events and deadlines require.

**Work Schedule**

This is a full-time, 12-month, staff position. While the typical expectation is a Monday through Friday work week, there is an understanding that this position may require occasional evening or weekend work due to the nature of the role and the School cycle. This position is also required to have a full-time presence on campus; however, there are circumstances when the option to work remotely exists.

Salary and position title are dependent upon experience and qualifications. Canterbury School offers a comprehensive benefits package that includes health, dental, vision, life insurance, retirement match, professional development opportunities, and meals when school is in session.

All employment is contingent upon successful completion of a criminal background check.

Pay: $60,000.00 - $80,000.00 per year

**Benefits**:

- 401(k)
- 401(k) matching
- Dental insurance
- Employee discount
- Flexible schedule
- Flexible spending account
- Health insurance
- Health savings account
- Life insurance
- Paid time off
- Parental leave
- Retirement plan
- Vision insurance

Schedule:

- 8 hour shift
- Monday to Friday
- Weekends as needed

Ability to Relocate:

- New Milford, CT 06776: Relocate before starting work (required)

Work Location: In person