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Digital Marketing Director

2 months ago

New York, New York, United States QuinStreet Full time
Job Summary

QuinStreet is seeking a highly skilled Digital Marketing Director to join our team. As a key member of our sales division, you will be responsible for developing and executing digital marketing strategies that drive business growth and revenue.

About the Role

This is a unique opportunity to work with a leading online marketing company, leveraging your expertise in digital marketing to drive business results. You will be responsible for developing product positioning and messaging, understanding buyer personas, and staying up-to-date with market trends. You will also be responsible for conceiving and developing innovative marketing programs, developing go-to-market strategies, and collaborating with sales operations to develop sales tools.

Responsibilities

* Develop product positioning and messaging that differentiates our products with clients and agencies
* Understand our buyer personas, their pain points, buying process and criteria, and transfer knowledge back to product and sales
* Keep the company up-to-date with market trends, and keep us several steps ahead of the competition at all times
* Conceive and develop innovative marketing programs that drive demand with brands and agencies
* Develop the go-to-market strategy for messaging, packaging, promoting, and selling of our products
* Plan the launch of new products and releases and manage the cross-functional implementation of the plan
* Provide expertise and content support to rapid response strategies as needed
* Educate both internal and external stakeholders on our product features and their benefits
* Collaborate with Sales Operations to develop sales tool that support the selling process targeted to your market segments
* Measure and optimize the buyer journey as it relates to product feature adoption and usage requirements
* Create/update sales and marketing materials

Requirements

* 7+ years professional experience, with 4+ years of Digital Marketing experience in the B2B Technology Online Performance Marketing space
* Proven success directly supporting mid- to large-sized sales force and working closely with product teams
* In-depth understanding of B2B ad-tech and mar-tech landscape, mobile and/or video experience a plus
* Experience building and executing marketing plans using a creative approach
* Master story teller with high attention to detail and strong presentation skills
* Superb communication skills, verbal and written
* Strong analytical skills and a data-driven mindset
* Ability to influence, motivate, and train others
* Master multi-tasker
* Advanced PowerPoint skills
* BA/BS degree required, MBA or advanced degree preferred

QuinStreet is an Equal Opportunity Employer

We are committed to diversity and inclusion in the workplace. We do not discriminate on the basis of race, color, religion, national origin, pregnancy status, sex, age, marital status, disability, sexual orientation, gender identity, or any other characteristics protected by law.