Cognac Portfolio Ambassador

3 weeks ago

New York, United States Campari Group Full time

Date: May 30, 2024- Location: New York, NY, US- Additional Location: Los Angeles- Function: CCM- Seniority Level: Associate- Employment type: Permanent- Workplace Type: Remote- Company: Campari America LLC**Want to be a crowd-stopper rather than a crowd-pleaser? Become a Camparista**

At this point, you may not know exactly what it takes to be a Camparista, but you have the makings to be one of us. We’re the independent minded and passionate achievers in the spirits industry, innovating the iconic.

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- The expected base salary for this position ranges from $100,000 - $115,000. Salary offers are based on a wide range of factors and considerations. In addition to base salary and a generous employee benefits package, employees are eligible to receive a discretionary bonus._

**Job Title**: Cognac Portfolio Ambassador

**Job Location**: New York City or Los Angeles (NYC preferred)

**General Description of the Role**

The Cognac Portfolio Ambassador is a full-time position dedicated to brand building and education with trade and distributor partners, while supporting volume-driving activities for the Campari America Cognac portfolio, focused primarily on Courvoisier with support for Grand Marnier and Bisquit & Dubouché, as needed. The Ambassador must be passionate about the category, a strong believer in trade advocacy and education and be a dynamic public speaker who can represent our brands as a product expert and deliver key brand messages to trade and consumer audiences.

The Ambassador will focus on forming essential partnerships with industry influencers as well as leveraging existing relationships to drive awareness and affinity among trade. Through education and outreach this role will serve to support relationship management in key accounts, menu placements, staff trainings, and brand activation at industry events. This position will be a Spokesperson for the brand and plays a crucial role in elevating the organization as an industry leader in the On-Premise. The Ambassador will need to be able to travel up to 60% of the year.

Additionally, the Cognac Brand Ambassador will be responsible for, in coordination with Campari Academy and the Brand Team, internal education and training on the brand and category. This includes Camparistas across all company functions and is inclusive of distributor personnel in focus markets. Considering the importance of this newly integrated brand to Campari America and Campari Group, this portion of the role will be of critical importance in 2024 and potentially beyond. The Brand Ambassador should not only be the centerpiece of this ongoing training, but also a key contributor to building selling and training tools, both those that are inherited from the former brand owner as well as tools and assets that are reflective of the brand’s continued evolution.

**Mission/Objectives**

The Cognac Portfolio Ambassador is focused on driving advocacy for their portfolio of brands and the Campari America organization through strong relationship-building, education, events and localized programming that engages the trade and distributors in influential markets and accounts.

**Key Responsibilities and Activities**

**_Education_**
- Serve as product and category expert representing Courvoisier (primary) and Bisquit & Dubouché cognacs and Grand Marnier liqueur (secondary focus) amongst industry peers (media, consumer, trade and internal teams)
- Captivate and educate on points of differentiation and key attributes of Campari America Cognac Portfolio through highly engaging and interactive presentations
- Support sales teams in market with distributor trainings or meetings, account trainings and trade events
- Reinforce cocktail strategy and include mixology as medium to support brand message and quality
- Support Campari Academy with auditing and management of brand training tool kits and materials to continuously improve education materials
- Lead training of distributor sales force in focus markets

**_ _**

**_Outreach & Engagement _**
- Create unique brand experiences to inspire and excite trade
- Grow relationships and build goodwill in core set of influential accounts with an eye towards building an influential network
- Inspire accounts and bartenders to become advocates
- Host/manage itineraries for Master Distiller visits to US and/or trade trips to distilleries as needed
- Savvy use of social media to maintain and develop network and promote brand education, events, and other initiatives

**_ _**

**_Events & PR_**
- Co-host high profile trade events as Cognac Portfolio representative with other team members and/or industry talent
- Assist in planning and execution of national, local and ad hoc events to support trade or consumer initiatives
- Identify event opportunities and ways to activate them
- Support brand-executed consumer or PR events as needed including recruitment and hosting

**_ _**

**_Admin & Communications_**
- Act as key on

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