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Champagne Portfolio Brand Ambassador

3 months ago

New York, New York, United States SoHo Experiential Full time

The Champagne Portfolio Brand Ambassador role is a full-time position dedicated to brand building, education, and supporting activities for the ultra-premium Campari RARE Champagne portfolio - Lallier and Miraval.

A natural at public speaking, the BA is passionate about the ultra-premium Champagne category and will serve as an official spokesperson for the brands among trade and consumers.

The BA is ideally based out of the NY Metro area and needs to be able to travel up to 75% of the year throughout the RARE markets (California, Florida, New York - Metro, Texas, Illinois).

The ideal BA candidate is experienced and holds credibility within the fine wine/champagne space as they will need to build trade advocacy (mainly sommeliers) to get our foot in the door of the right accounts.

The BA will focus on leveraging existing relationships and forming new relationships with industry Key Opinion Leaders (KOLs) and account decision makers in the fine dining, hospitality, luxury hotel, premium bar space, and fine wine retail stores to drive distribution.

They will also be the face of the brand for any consumer pull activations like dinners, tastings, etc.

Essential Job Duties & Skills

  • Serve as product knowledge expert for the RARE Champagne brands, including Lallier and Miraval
  • In a very crowded and misunderstood category, they will educate trade and distributor/broker partners (many who have limited knowledge) on brand key points of differentiation
  • Support sales division teams with distributor meetings, staff trainings, and trade events
  • Aim to convert key trade (i.e., sommeliers and account decision makers) and distributor partners into Lallier and Miraval Champagne advocates
  • Be the face of the brand for consumer tastings and events

Trade Outreach & Engagement

  • Participate in the creation of unique brand experiences to motivate trade, connect them to the brand, and drive consideration
  • Grow relationships and build goodwill in core set of influential accounts
  • Inspire accounts and bartenders to become die-hard advocates of Lallier and Miraval Champagne
  • Support sales division teams with distributor meetings, account trainings, and trade events
  • Captivate and educate accounts through highly engaging and interactive storytelling and presentations

Events

  • Attend all high-level events and support the brand as needed
  • Assist in planning and execution of consumer and trade events

PR/CRM/ Communications

  • Represent brand as industry leader and product expert
  • Serve as the brand/product expert in the on/off-premise and amongst industry peers (media, consumer, trade, and internal brand team)
  • Engage with consumers, trade, and internal brand team
  • KOL networking and education


Reporting

  • Maintain weekly reporting via online reporting platform
  • Report market trends in on/off-premise community
  • Formal 1x/month meeting with Campari HQ to track status of annual KPIs


Measurable Goals (KPIs)

  • Staff trainings
  • Distributor trainings
  • On-Premise Samplings
  • Account Calls
  • Menu Placements
  • New Points-of-distribution (PODs)
  • Merchandising
  • Events


Brand Support

  • Support Brand programs with promotion/recruiting and hosting as needed
  • Identify Industry trends and how to leverage them in the on/off-premise
  • Support new product and innovation projects
  • Help develop, audit, and manage Brand training tool kits and materials


Experience & Qualifications

  • High School Diploma or GED
  • Proven category and brand expertise
  • Previous Brand Ambassador and/or spirits sales and marketing experience is mandatory
  • Sommelier certification is highly preferred
  • CSS, WSET, or similar certifications are highly preferred
  • Embody the essence of the brand in behavior and delivery of key brand messages
  • Experience working with ultra-premium brand(s) and their clientele
  • On-premise familiarity and experience is required
  • Prior experience working with and presenting to media/PR is preferred
  • Socially connected with Influencer communities in key markets
  • Basic experience with Microsoft Office and Microsoft TEAM required
  • PR trained
  • Acting experience, a plus
  • French-speaking, a plus


Required Competencies

  • Ability to build and maintain relationships with key internal stakeholders
  • Ability to create and plan events that bring brand priorities to life in a captivating, innovative way
  • Proactively communicate and follow standardized Ways of Working
  • Excellent presentation skills / Ability to retain key product information / Dynamic storyteller
  • Organizing, planning, and coordinating skills
  • Ability to manage multiple priorities
  • Strong communication skills, both oral and written
  • Adept with computer skills
  • Strong initiative, self-starter
  • Capable of budget management
  • Results and quality-oriented
  • Respects deadlines and commitments
  • Clean driving record
  • Willing to travel when needed/requested (nontraditional days/hours)
  • Willingness to work FT, nontraditional, late-night hours as required
  • Great Public Speaker
  • Ability to memorize scripts
  • Experience engaging with the trade in the educational context – training on brand


What We Offer

  • Competitive pay
  • Comprehensive benefits including medical, vision, dental, and access to a suite of wellness programs
  • A generous PTO policy including company holidays, vacation days, wellness days
  • Opportunities to learn and grow while making an impact
  • A group of people who value each other as much as the work we create

We love our diverse workplace Soho Experiential is an equal opportunity employer and does not discriminate based on race, color, gender, religion, age, sexual orientation, nationality or ethnic origin, disability, marital status, veteran status, or any other occupationally irrelevant criteria.