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Brand Manager

4 months ago

Manhattan, United States GEICO Full time

GEICO is looking for a customer-centric brand manager with cross-functional planning, creative stewardship, and customer insights experience to join GEICO as a Manager, Brand Management for our property and specialty lines. As part of our Integrated Marketing flywheel model, you will collaborate with Marketing specialists to create impactful, industry leading, and business driving initiatives, while ensuring a cohesive narrative across all customer touchpoints.

Our department’s hybrid model is 3 days in the office per week, with flexibility. Corporate offices are in Chevy Chase, MD; Manhattan, NY; Chicago, Illinois; Cleveland, OH

This role reports into the Director, Brand Management - Property & Specialty Lines.

**Responsibilities**:
- Work with Line of Business stakeholders to set short
- and long-term business goals, optimize marketing strategies to achieve those goals and present measurement in the context of those goals.- Develop advertising strategies inclusive of Paid/Owned/Earned Media and Creative tailored to business objectives, customized to your audience, and cohesive with the overall master brand strategy.- Ensure alignment in overall planning and successful execution by developing and maintaining relationships with partners across the business, within the Marketing department and with agencies.- Ensure consistency of master brand GEICO positioning throughout the go to market process- Drive Line of Business and Reasons to Believe cohesion across all customer facing touchpoints through collaboration with product, media, creative, CRM and agent sales management teams- Continuously leverage customer, category and cultural insights to help guide ideation and improve relevance and preference of GEICO brand and products.- Demonstrate thought-partnership across cross-functional teams (Media, Sports, Creative, Analytics, PR, CRM) to bring initiatives from insight to action.- Partner with Operations team on budget management, including monthly reconciliation.- Partner with Culture Marketing and the DEI COE to ensure inclusion throughout all initiatives

Deliverables- Create short and long-range business plans in partnership with line of business stakeholders; setting objectives, mapping out the unit economics, determining key initiatives, and identifying KPIs grounded in consumer insights- Derive insights from quote and bind trends, customer behaviors and insights, and competitive performance to inform short and long-term strategic recommendations- Maintain an in-depth understanding of business growth drivers, risk factors, and data trends related to customer acquisition, retention, and cross-sell- Build business pipeline across digital, phone and agent distribution channels- Identify insights-driven territories and moments for media selection and creative development- Deliver clear customer-first connected journeys outlining what to communicate, setting the actions we want the customer to take, and driving cohesion in the Marketing plan for optimal business outcomes- Craft comprehensive narratives for media and creative briefings grounded in Where to Play/How to Win framework to achieve business goals

Experience & Core Competencies- Experience in brand marketing/management with a Fortune 500 company with demonstrated success in driving significant, profitable growth through consumer marketing programs.- Bachelor's Degree; MBA preferred- Comfortable producing a high volume of work in a deadline driven environment- Experience in evaluating creative concepts and assets based on strategic alignment and business impact- Well versed in gathering data and developing qualitative insights to develop strategic plans- Demonstrated success in writing clear briefs that inspire exceptional work- Architect competitive and breakthrough solutions to drive business forward- Self-starter with the confidence and ability to tackle new initiatives with little guidance

Locations:
- Hybrid - 3 days/week at a GEICO Regional Office- Manhattan, NY-
- Chevy Chase, MD-
- Chicago, IL-
- Cleveland, OHAnnual Salary

$95,000.00 - $168,000.00

At this time, GEICO will not sponsor a new applicant for employment authorization for this position.

**Benefits**:
As an Associate, you’ll enjoy our

Total Rewards Program
- to help secure your financial future and preserve your health and well-being, including:

- Premier Medical, Dental and Vision Insurance with no waiting period**:

- Paid Vacation, Sick and Parental Leave
- 401(k) Plan
- Tuition Reimbursement
- Paid Training and Licensures
- Benefits may be different by location. Benefit eligibility requirements vary and may include length of service.

**Coverage begins on the date of hire. Must enroll in New Hire Benefits within 30 days of the date of hire for coverage to take effect.

The equal employment opportunity policy of the GEICO Companies provides for a fair and equal employment opportunity for all associates and job applicants regardless of race, color, religious creed, na