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Web Content Designer

4 months ago

Hartford, United States ARK Solutions Full time

**Ark Solutions Inc** is looking for **Web Content Designer - IV**

**Position: Web Content Designer - IV**
**Location: REMOTE**
**Duration: 12 Months and possibility of extension**

**Description**:
**This is You**:
**Digital Guru**: You create high-impact online experiences that change people’s lives.

**Solution-Focused**: You easily see problems in current processes and proactively find ways to solve them.

**Data Aware**: You know how to use data and user feedback to directly improve content.

**Customer-centric**: You understand UX and how to design digital journeys for real people.

**Info Junkie**: You stay on top of industry news and the latest best practices for your skillsets.

**Highly Organized**: You understand project planning, agile methodology, and you deliver on deadlines.

**Service-Oriented**: You are passionate about public service and improving experiences for citizens.

**Experiences Required for This Role**:
**Website Content Writing** - At least 3 years of measurable experience in the following:

- Creating high level content strategies that focus on logical taxonomies, streamlined user journeys, and human-focused design.
- Planning for the discovery, analysis, segmenting, creation, delivery, tracking, and governance of content.
- Aligning content with business goals, stakeholder objectives, and user needs.
- Inventorying and auditing of content on a local or enterprise level.
- Copywriting - a high proficiency in writing for real people and motivating them to action.
- Conducting in-depth research on industry-related topics to develop original content and optimize current content.
- Editing content and proofreading material for errors and inconsistencies.

**SEO and analytics** - At least 3 years of experience with the following:

- Conducting keyword research, developing SEO strategies, and using industry best practices to increase SERP results and build traffic to content
- Practicing both technical and on-page SEO methodologies to help build Google’s “EAT” objectives
- Developing high-impact KPIs and tracking the measurable success of content
- Using customer research and site analytics to prove that content is meeting user needs

**Content Lifecycle Governance** - At least 3 years of experience and use cases with the following:

- Defining customers’ needs and identifying content gaps that prevent successful digital experiences
- Optimizing and categorizing content to align with a service-oriented information architecture
- Reviewing and improving existing content for accuracy, legibility, accessibility, and compliance with Content Guidelines
- Structuring content in ways that customers are used to, and knowing the difference between features and benefits
- Setting up governance models that support the maintenance of content after publishing

**Knowledge, Skills, and Ability**:
**_Website Writing and Content Management_**
- Knowledge of Sitecore or a comparable CMS
- Content creation for websites
- Expert copywriting and editing skills
- Content marketing
- SEO and analytics
- Knowledge/experience with project management tools (Microsoft Office Suite, Teams, Jira)
- Effective communication skills
- High emotional intelligence

**_High Functioning in Complex Situations_**
- Ability to distill complex concepts into simple ideas
- Deadline-driven and able to handle simultaneous tasks, using prioritization models and team communication tools
- Comfort in suggesting better strategies or pointing out risks in current development efforts
- Dependable, organized, and equally able to work independently as well as in cross-functional team environments

**_Team Player_**
- Supporting teammates’ skills and behaviors through development and delivery
- Communication and collaboration with multiple departments and stakeholders
- Creative and analytical thinking with strong problem-solving skills
- Judgment in dealing effectively and diplomatically with government staff
- Ability to maintain strict confidentiality

**Preferred Skills & Qualifications**:
**Other Desirable Skills**
- Proficient in Sitecore 10.2
- Bachelor's degree in UX, Web Design, Communications, Marketing, English, Journalism, or related field
- 3 years of website content writing for a company or institution in a full-time role with defined project-driven goals
- Proficient in Digital content standards and plain language guidelines
- Experience with chatbots, search consoles, and helpdesk services
- Proficiency with content tools, especially development, inventory/auditing, and SEO tools
- A portfolio of published online content
- Industry certification in a field-related discipline
- 1 year of experience using customer relationship management platforms such as Salesforce
- 1 year of experience using Google Analytics (preferable GA4)
- 1 year of experience using data dashboard software like Power Bi