Manager, Marketing

2 weeks ago

Woonsocket, United States CVS Health Full time

Bring your heart to CVS Health. Every one of us at CVS Health shares a single, clear purpose: Bringing our heart to every moment of your health. This purpose guides our commitment to deliver enhanced human-centric health care for a rapidly changing world. Anchored in our brand — with heart at its center — our purpose sends a personal message that how we deliver our services is just as important as what we deliver.

Our Heart At Work Behaviors support this purpose. We want everyone who works at CVS Health to feel empowered by the role they play in transforming our culture and accelerating our ability to innovate and deliver solutions to make health care more personal, convenient and affordable.

**Position Summary**

Manager will serve as liaison between Retail Marketing and Legal/Privacy/Clinical to reinforce legal review process, lead and project manage legal governance reviews, be an SME for early legal guidance, advise on review process, and own key compliance platforms such as Disclaimer repository tool

At CVS Health, we are joined in a common purpose: helping people on their path to better health. We are working to transform health care through innovations that make quality care more accessible, easier to use, less expensive and patient-focused. Working together and organizing around the individual, we are pioneering a new approach to total health that puts people at the heart.

As Manager of Marketing & Business Compliance on the Marketing Strategy & Planning team, you are in a unique position to work closely across a variety of cross functional teams, including Legal, Privacy, Clinical, Marketing Operations, Creative, Merchandizing, Loyalty & Promotions, other Centers of Excellence, and Marketing Strategy teams across Front-Store Retail, Pharmacy, Store Experience, Retail Health Services, Aetna, and Caremark. This role requires a unique blend of detail-oriented organization and project management with cross-functional stakeholder collaboration to ensure best-in-class marketing compliance. This will allow CVS marketing to reduce legal risk while achieving a strategic and compelling CVS value-proposition that resonates with consumers.

Core areas of responsibility for the Marketing & Business Compliance Manager include:

- Actively develop trusted relationships with key stakeholders across Retail Marketing and the Enterprise.
- Support acting as cross-functional point of contact for marketing asset legal and clinical reviews across Legal, Privacy, Intellectual Property, Clinical, Medical Affairs, Marketing Ops, and Campaign Owners across CVS Front-Store, Pharmacy, Retail Health Services, Aetna, and Caremark
- Create and disseminate cross-portfolio status updates, proactively escalate and problem solve with functional leaders to meet critical deadlines, and rapidly address compliance considerations.
- Support facilitating prioritization, compliance review resource planning, and escalation conversations and decisions with cross-functional teams and leaders
- Create, maintain, and train cross-functional teams on an approved Health Claim repository - capturing approved & to-avoid usage guidance and best practices
- Manage the Legal Disclaimer repository through regular maintenance, tracking requests and approvals, and partnering with Marketing, Legal and IT to implement updates.
- Partner with Marketing to identify and refine CVS differentiating health product and service claims; support conducting research to defend health claim, and partner with Legal and Clinical to refine, minimize risk, and potentially approve
- Support collaboration with Marketing Operations to assess current compliance workflows and project management technology platforms and systems - to execute and optimize centralized, standardized, and streamlined compliance review processes with audit trail capabilities.
- Support medium and long-term cross-portfolio compliance projects around Consumer Accessibility, Data Privacy, Signage Disclaimers, and Asset Archive
- Learn and incorporate marketing compliance industry best practices and emerging trends from internal and external SMEs, such as by attending conferences around Price/Promo, Loyalty, Sweepstakes, AI, Data, Digital,, Advertising Law, Earned & Social Media, FTC, ADA, FDA, etc.
- Support onboarding and the development, execution, and maintenance of training materials for Marketing department colleagues, helping mentor teams to follow and engage in the compliance process; mentor team and facilitate capturing and transferring critical marketing compliance institutional knowledge across the portfolio

**Required Qualifications**
- 5 years work experience in Law, Policy, Marketing, Management Consulting, and/or Retail/Healthcare
- Ability to work onsite 3 days a week (Tues, Wed, Thursday)

**Preferred Qualifications**
- Experience in Law, Policy, Marketing, Management Consulting, and/or Retail/Healthcare
- 3+ years of legal, policy, marketing, business, and/or consulting experienc

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