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Paid Search Manager/ Paid Search Analyst/ Marketing

2 months ago

New York, United States Smartfox LLC Full time

**Top Skills**:
Paid Search marketing

Paid Social marketing

Performance Marketing

**Key note/ Necessary Attributes**:
3-4+ years’ experience directly managing digital performance media channels, focused on PLA, Paid Social, Paid Search & Retargeting.
- Strong history of managing tactical and strategic direct-response media objectives in a digital-first organization.
- Experience with SEO & mobile app marketing a plus.
- Excellent analytical skills, including proficiency in using web and data analytic tools (Google Analytics, Tableau), excel pivot tables and basic functions for maintaining and creating reports
- Comfortable navigating a complex organization and building cross-functional relationships.
- Expertise in ad operations, including pixel & tagging management, Adobe/Google Analytics tagging conventions & product feed management.
- Excellent project management and communication skills with the ability to balance rigorous attention to details with swift execution.
- Skilled at planning, organizing, prioritizing, and executing simultaneous projects and activities.
- Experience with A/B testing, messaging, and post-campaign analysis.
- Ability to maintain a positive attitude in a fast-paced environment.
- Excellent presentation skills; ability to communicate your ideas and convince an audience using data and visual storytelling.
- BA/BS in marketing, business or other quantitative field.

**Summary**:
The main function of a marketing manager is to lead the research of market conditions in local, regional, or national areas to determine potential sales of a product or service. A typical marketing manager is responsible for gathering information on competitors and methods of marketing and distribution.

**Responsibilities**:
Confer with legal staff to resolve problems, such as copyright infringement and royalty sharing with outside producers and distributors.

Develop pricing strategies, balancing firm objectives and customer satisfaction.

Direct the hiring, training, and performance evaluations of marketing and sales staff and oversee their daily activities.

Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, and return-on-investment and profit-loss projections.

Formulate, direct and coordinate marketing activities and policies to promote products and services, working with advertising and promotion managers.

Identify, develop, and evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.

Negotiate contracts with vendors and distributors to manage product distribution, establishing distribution networks and developing distribution strategies.

Use sales forecasting and strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.

**Skills**:
Verbal and written communication skills, negotiation skills, customer service and interpersonal skills.

Strong ability to work independently and manage ones time.

Strong mentoring skills necessary to provide support and constructive performance feedback.

Strong knowledge of principles and methods for showing, promoting, and selling products or services.

Strong ability to develop marketing and pricing strategy.

Strong knowledge of media production, communication and dissemination techniques and methods.

**Education/Experience**:
Bachelor's degree in marketing or equivalent training required.

5-7 years related experience required.

**Job Type**: Contract

Pay: $50.00 - $56.00 per hour

Expected hours: 40 per week

Schedule:

- 8 hour shift

Application Question(s):

- Describe your Experience in Paid Search marketing in 2-3 lines?
- the best time and way to connect with you on call is ?

**Experience**:

- Google Analytics: 5 years (required)
- Facebook Advertising: 5 years (required)
- Paid Search marketing: 5 years (required)

Ability to Commute:

- New York, NY 10014 (required)

Ability to Relocate:

- New York, NY 10014: Relocate before starting work (required)

Work Location: In person