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Paid Search Director
4 weeks ago
HYBRID 3x DAYS IN-OFFICE
SALARY: $150-170K
Responsibilities include but are not limited to;
- Lead search innovation in leveraging new tech such as AI to strengthen channel approach & performance
- Lead search strategy across Google (Search + Shopping), Bing, and 3P partners Strategy includes things like test ideation, oversight on team execution, and insights reporting.
- Spearheading long term strategic initiatives such as account restructures, new format expansions, and new campaign types.
- Implementing robust QA processes for the team to follow to ensure high quality of execution and maintenance.
- Direct ownership and communication with Client POCs and channel partners to cover performance, issues, new opportunities, and learnings.
- Resource allocation to most appropriately staff in order to deliver against client needs, including prioritization, instituting operational best practices, and training, coaching and development as needed.
- Hiring and developing new team members across the SEM organization
- Maximizing cross channel opportunities where SEM intersects. Audiences, creative, targeting, etc.
- Assist with new business opportunities - shaping audits and pitching where necessary
Requirements
- Bachelor's degree or equivalent work experience
- 5+ years of proven experience in paid search and/or search-forward integrated digital marketing
- 2+ years of prior staff management experience; developing, coaching and mentoring experience
- Experience managing $1M+ annual budgets
- Highly proficient in client facing situations/excellent client management skills; dedicated to meeting and exceeding client expectations
- Extensive expertise in Google Ads, Microsoft Ads, and bid management platforms (SA360, Marin, or Kenshoo)
- Comfortable working with analytics platforms, such as Google Analytics or Adobe Omniture
- Ability to work with a high level of efficiency and accuracy under tight deadlines
- Strong attention to detail and fidelity to industry best practices
- Experience managing a team and training/managing/mentoring junior digital marketers
