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Sr. Associate, Paid Search

2 months ago

New York, United States KINESSO Full time

Business Overview

KINESSO is the technology-driven performance marketing agency that sits at the very heart of IPG Mediabrands, providing actionable growth for both our agency partners and clients. We turn 'action' into 'outcome' for our clients, leveraging our unique capabilities in optimization, analytics, AI, and experimentation. KINESSO has brought together the collective power of what was formerly Matterkind, Reprise, and Kinesso under one collective entity that will serve as the most powerful delivery engine in the industry. We have extensive offerings spanning across performance marketing and data and technology. Fueled by a deep understanding of consumer behavior, we offer an end-to-end engine of planning and optimization while also delivering on data-driven strategy for social platforms, actionable growth in e-commerce, and creating curated marketplaces specific to each client's function and needs. The company has more than 6,000 employees operating in more than 60 countries. Learn more at


Position Summary

Who you are: You’re a dynamic paid search expert who is ready to challenge digital norms in a fast-paced and fun environment. Passionate and driven, you excel at developing, optimizing, and communicating best-in-class digital strategies across paid search and enjoy bringing campaigns to life for your clients. You’re excited to take the next step in your media career at an agency which values fresh ideas and creative thinking.


Responsibilities

· Mentor/coach junior team members on pacing, optimization, and campaign development as needed

· Developing, optimizing, and maintaining paid search campaigns for clients

· Analyzing & reporting data on a weekly/bi-weekly/monthly & ad-hoc basis. Developing or QAing performance insights

· Familiarity with 3rd-party tracking vendors

· Developing, executing, and testing across campaign variables that create client-specific insight and feed future successions of testing

· Supporting the team leadership and contribute to higher-level strategic initiatives.

· Responsible for leading status meetings with vendors, including proactive optimization efforts, and leading all troubleshooting comms (e.g., makegoods, QA/tracking, etc.) under coaching of manager

· Maintaining and optimizing client campaigns to improve overall performance against pre-determined benchmarks on an ongoing basis

Required Skills & Experience

· Extensive knowledge of Microsoft Excel

· Process oriented, with the ability to juggle many tasks at one time. Time management skills are critical

· Excellent writing and communication skills Excellent quantitative and qualitative analysis skills

· Strong working understanding of the SEM industry, including major players and supporting technology (bid management tools (SA360, Marin/Kenshoo), AdWords, and Microsoft Ads)

· Ability to effectively communicate processes and tactics to clients, peers, and junior members of search team

· Proven ability to understand high-level client goals and how they translate into media strategy when applied via online technologies

· Firm grasp of how to test marketing tactics and achieve performance metrics

· Expert ability in keyword research, ad copywriting, landing page optimization, and bid management

· KINESSO does not require candidates to have a college degree

Desired Skills & Experience

· Ample experience in SEM/PPC experience, preferably with agencies, including experience in social media, web analytics, and SEO a big plus

· Experience working on enterprise level PPC accounts with large budgets preferred

· Technical background a plus (conversion tagging, FTP, HTML, etc.)


We See You

At IPG Mediabrands, we are unified behind a commitment to fostering a culture of inclusion and belonging. Together, we shine through a set of shared values and behaviors. We take pride in our responsibility to our clients, communities, and to each other. We embrace differences and recognize the unique value that each of us brings to our community.

We encourage you to apply, as unique backgrounds, perspectives, and lived experiences are welcomed. We See You at IPG Mediabrands.


Wage and Benefits

We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family. To give you the ability to better meet your personal needs, and in support of your physical and emotional well-being, you will receive discretionary time off days and company-wide Appreciation Weeks and Wellness Days.

We also offer a competitive Total Compensation package, including a competitive salary and eligibility for an annual discretionary incentive award or a relevant incentive award.

The salary range for this position is posted below. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee’s/applicant’s skill set, level of experience, and qualifications.


Employment Transparency

It is the policy of Mediabrands, division of the Interpublic group, to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law. Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice. The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions. For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Mediabrands, please email accommodation@mbww.com.


About IPG Mediabrands

IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM, Initiative and Mediahub and through its award-winning specialty business units Healix, Kinesso, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, and the IPG Media Lab. IPG Mediabrands clients include many of the world’s most recognizable and iconic brands from a broad portfolio of industry sectors including automotive, personal finance, consumer product goods (CPG), pharma, health and wellness, entertainment, financial services, energy, toys and gaming, direct to consumer and e-commerce, retail, hospitality, food and beverage, fashion and beauty. The company employs more than 18,000 diverse marketing communication professionals in more than 130 countries. Learn more at .