Director of Marketing

1 week ago

Sacramento, California, United States United Engineering Resources, Inc. Full time

About the Company: United Engineering Resources, Inc. (UER Corp.) is the parent company of established geotechnical engineering, construction inspection and material testing firms operating as MatriScope Engineering Laboratories, Inc. and Signet Testing Laboratories, Inc. Over the past 55 years, our employees have built a strong reputation throughout Northern and Central California, providing exceptional service, a proactive project management approach, innovative practices and a commitment to maintaining our traditional values through customer-centric collaboration. UER has been recognized annually as "One of the regions Fastest Growing Companies" and "One of the Region's Largest Engineering Companies" by the Sacramento Business Journal. We remain grounded in our commitment to building a world class team while maintaining a strong reputation for exceptional service through teamwork, commitment to safety, and consistently exceeding the needs of both our clients and internal team members. This position offers an exciting opportunity for an individual desiring to advance their professional career in a senior executive level position and participate as part of the senior management team, while working on some of the region's most impressive projects. The right candidate for this position will have a proven track record of performance in executing marketing campaigns, RFQ/RFP responses and marketing collateral.

Get to Know Us: Our marketing team is a dynamic group of diverse individuals that operate within an enthusiastic and positive can-do culture while benefiting from the established infrastructure of a seasoned engineering firm. UER provides many tools to aid in the success of our business development and sales team including Salesforce prospect management software, numerous lead sources to identify key project opportunities, electronic access to project construction documents, and exceptional fellow team members well versed and positioned within their areas of individual competency. Our high volume of project pursuits has resulted in the need to maintain a fast-paced and exciting environment, creating regular opportunities to contribute to the overall success of the team. We strive to create an environment that balances hard work with team-building experiences through regular employee engagement in community events, games, group lunches and other activities that result in an enjoyable and energized team dynamic. We believe in a servant leadership approach to mentor and help advance our team members.

About the Role: The Director of Marketing & Communications will lead the marketing and communications efforts for our firm in the construction inspection, material testing and geotechnical industry. This position oversees the development and execution of strategic marketing and communication initiatives for our firm in the Architecture and Engineering (A/E) industry. This position will play a pivotal role in enhancing brand visibility, supporting business development efforts, managing digital and content marketing strategies, and leading proposal development. The ideal candidate has extensive experience in A/E marketing, a deep understanding of the California market, and a proven ability to manage teams, projects, and budgets effectively. The Director will collaborate with leadership and key stakeholders to enhance brand awareness, support client engagement, and drive revenue growth through innovative marketing strategies. This position is responsible for producing consistent high-quality presentation materials including proposals, graphic support, presentations, brochures, etc. for our core clientele in the pursuit of key projects with construction values exceeding $250 million. This position reports directly to the President of UER.

Responsibilities:

  • Strategic Marketing & Branding
  • Develop and implement comprehensive marketing strategies aligned with business objectives.
  • Oversee brand positioning and messaging to ensure consistency across all communication platforms.
  • Identify market opportunities and conduct competitive analysis to refine strategic initiatives.
  • Develop and maintain corporate marketing standards and guidelines.
  • Proposal & Business Development Support
  • Manage the development of compelling RFP/RFQ responses, proposals, and marketing collateral.
  • Partner with business development teams to craft persuasive messaging and value propositions.
  • Coordinate with technical and leadership teams to refine go-to-market strategies and expand client engagement.
  • Conduct industry research to identify new business opportunities and growth strategies.
  • Digital Marketing & Content Strategy
  • Oversee the firm's digital presence, including website management, SEO optimization, and social media strategy.
  • Develop and execute content marketing initiatives, including blogs, thought leadership articles, and white papers.
  • Implement data-driven marketing strategies using analytics tools to measure performance and optimize outreach.
  • Manage email campaigns and client engagement initiatives to enhance visibility and lead generation.
  • Public Relations & Media Outreach
  • Develop and manage external communications, including press releases, newsletters, and media relations.
  • Cultivate relationships with industry publications, reporters, and influencers to enhance brand recognition.
  • Represent the firm at industry conferences, networking events, and speaking engagements.
  • Coordinate sponsorships and participate in key industry events to increase exposure.
  • Team Leadership & Budget Management
  • Lead and mentor a team of marketing and communications professionals, fostering professional growth.
  • Manage the marketing budget, ensuring cost-effective allocation of resources and alignment with business goals.
  • Collaborate with internal teams, including executives, designers, and business development, to drive marketing effectiveness.
  • Establish KPIs to track performance and report progress to leadership.

Core Qualifications:

  • 10+ years of experience in marketing and communications, with at least 5 years in a leadership role within the A/E industry.
  • Must have advanced knowledge and experience in branding, business development support, public relations, development of high-level presentation materials and digital marketing within the California A/E market.
  • Strong knowledge of the California A/E market, industry trends, and business development strategies.
  • Expertise in proposal writing, brand management, content strategy, and digital marketing.
  • Excellent communication, leadership, and project management skills.
  • Proficiency in marketing tools such as Adobe Creative Suite, CRM systems, email marketing platforms, and digital analytics tools.

Preferred Qualifications:

  • Bachelor's or Master's degree in Marketing, Communications, Business, or a related field.
  • Established network of industry contacts and media relations.
  • CPSM (Certified Professional Services Marketer) certification.
  • Experience managing marketing campaigns for large-scale projects and multi-office operations.
  • Strong analytical skills to assess marketing effectiveness and drive continuous improvement.

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