Director of Marketing

3 weeks ago

Sacramento, California, United States Shriners Children's Full time
Company Overview

Shriners Children's is an organization that respects, supports, and values each other. We are engaged in providing excellence in patient care, embracing multi-disciplinary education, and research with global impact. We foster a learning environment that values evidenced based practice, experience, innovation, and critical thinking. Our compassion, integrity, accountability, and resilience define us as leaders in pediatric specialty care for our children and their families.

All employees are eligible for medical, dental and vision coverage on their first day In addition, upon hire all employees are eligible for a 403(b) and Roth 403 (b) Retirement Saving Plan with matching contributions of up to 6% after one year of service. Employees in a FT or PT status (40+ hours per pay period) will also be eligible for paid time off, life insurance, short term and long-term disability and the Flexible Spending Account (FSA) plans. Additional benefits available to full-time and part-time employees include tuition reimbursement, home & auto, hospitalization, critical illness, pet insurance and much more Coverage is available to employees and their qualified dependents in accordance with the plans. Benefits may vary based on state law.

Shriners Children's Northern California is proud to be nationally ranked as a leader in pediatric orthopedics by U.S. News & World Report, in partnership with UC Davis Children's Hospital. As an ACS-verified Level I Children's Surgery Center, we are committed to providing world-class care in a family-centered environment. Our state-of-the-art facility specializes in orthopedics, rehabilitation, burns, pediatric surgery and cleft lip and palate services, transforming the lives of thousands of children every year from around the world.

Joining our team means being part of a mission-driven organization dedicated to innovation, collaboration and making a lasting impact on the lives of our patients and their families. At Shriners Children's Northern California, you'll find a supportive community, opportunities for growth, and the chance to contribute to life-changing work every day.

Job Overview

The Director of Marketing & Communications directs all strategic marketing and communications initiatives tied to the Shriners Children's strategic plan. Primary responsibilities include budgeting, earned media relations, writing, editing and posting digital (website and social media) and print content, internal and external communications, and coordinating omni-channel patient acquisition marketing campaign with the external agency. Communicates regularly with the Senior Regional Director of Marketing & Communications, West region MarCom team, hospital administrator, facility leadership and Board of Governors. Actively builds and maintains relationships with media outlets, community partners, non-profits, medical and business groups, and other stakeholders. Serves as facility spokesperson/PIO. Provides marketing and communications support to the Office of Philanthropy and Business Development. Maintains positive relations and open communication with members of the Shriners International fraternity in primary and secondary markets (Northern California, Southern Oregon, Western Nevada).

This position is full time, exempt and benefits eligible. The pay range for this position is $96,760/year - $145,140/year. Compensation is determined based on years of experience and departmental equity.

Responsibilities
  • Supervision and mentoring of MarCom Coordinator and Specialist
  • Develop marketing and communication strategic plan, goals and messaging
  • Sustain Shriners Children's Northern California's brand and reputation as a high-quality pediatric specialty care hospital
  • Respond to media inquiries, coordinate interviews, write and issue compelling press releases, media advisories, statements and letters-to-the editor
  • Provide strategic communications counsel to Shriners Children's Northern California leadership team and Board of Governors
  • Translate complex medical research and patient care topics into compelling and engaging storytelling opportunities
  • Coordinate consumer-facing patient acquisition marketing campaign with external agency, ensuring messaging, service lines and creative align with hospital business objectives
  • Collaborative communications with Shriners International fraternity chapters and other organizations within the Masonic family
This is not an all-inclusive list of this job's responsibilities. The incumbent may be required to perform other related duties and participate in special projects as assigned.

Qualifications

Required:
  • Bachelor's degree in Marketing, Communications, Journalism or related field
  • 10 years of marketing, communications and public relations experience
  • Excellent verbal, written, interpersonal and strategic communication skills
  • Demonstrated media relations experience (on-air, in-studio, live and recorded interviews)
  • Familiarity with digital tools (MS 365 Apps/Teams, Salesforce Marketing Cloud, Hootsuite, Canto digital asset management system, Content Workflow, Looker Studio, Kronos).
  • Strategic mindset, highly organized thought leader with project management experience
  • Collaborative and calm under pressure in crisis situations
  • Ability to translate complex research and medical topics into compelling stories
  • Appreciation for personal and team work-life balance
  • A teachable, dedicated team player with a willingness to grow with the organization

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