Merchandising Market Director

7 days ago

Sacramento, California, United States Coca-Cola Company Full time
Information/Perks:
  • Full time permanent position
  • Full benefits (medical, dental, vision, 401K)
  • FREE healthcare (default plan is $0 to our employees, their spouses & their children)
  • 401K with a 50% match up to the first 10% contribution
  • Paid Training with several development opportunities to nurture your career growth
  • Tuition Reimbursement, wellness programs, paid time off
  • Appreciation events and contests throughout the year full of prizes, gear and fun
Position Summary:
The Marketing Director oversees and leads RBD's marketing strategy including the development and execution of marketing budget. Assures all related systems are in place to address complex marketing situations related to spending efficiency, brokers, advertising, packaging, consumer targeting/research, margin analysis, pricing strategy and product development including portfolio analysis.

Position Responsibilities may include, but not limited to:

• Provide leadership and vision for the marketing function to ensure the highest standards of excellence and efficiency.

• Serve as a member of the RBG executive leadership team, working collaboratively across BU to ensure that its programs and other priority initiatives are adequately resourced and conducted.

• Partners with Sales Executives and leaders to develop agile systems and processes that keep RBD highly responsive to consumer trends and positioned to be the best in the industry, while ensuring compliance and minimizing exposure to risk.

• Key leader of acquisition and integration strategies.

• Leads and mentors Marketing Managers to ensure they have the tools and resources to partner effectively with their respective BU, including succession planning, goal setting, professional development, performance management, compensation, and recruitment to model results focused strategies and goals.

• Partners with other Reyes Holdings business units to align resources and achieve leverage scale.

• Advise on, and contribute to the Succeed as One strategic road-map to ensure its success.

• Provides leadership and vision for the marketing function to ensure the highest performance standards are provided

• Successful performance requires skills in leadership, analytical and creative problem solving, verbal/written communications, influence management and negotiation, work planning and organization, team collaboration, conflict resolution and the ability to motivate and gain cooperation from others.

• Coordinate sales efforts with BU Sales Executives and East Coast leadership to insure implementation of overall strategy and marketing programs.

• Enhance supplier relations through development, communication, and monitoring of annual and monthly business plans.

• Understand and communicate the supplier's marketing plans and strategies to Marketing managers, sales and delivery teams.

• Involve supplier alliances and sponsorships with professional teams, social groups, fan clubs and industry organizations.

• Other projects or duties as assigned

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