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Media Planner

3 months ago

New York NY United States ESPN Full time

The Media Planning Team at ESPN develops innovative media plans that drive awareness, consumption, subscriptions, and brand affinity across all properties and platforms to affect the ESPN business. 

The Media Planner will focus on supporting the holistic media strategy and planning of the ESPN Marketing portfolio across owned and paid media, plus TWDC networks. The Media Planner takes pleasure in getting to “do it all”, supporting projects that blur the lines between marketing, research, operations and creative. This role provides foundational experience in how the world of media operates in the fast paced environment of multiplatform live sports and content. 

The ideal candidate possesses outstanding organizational and communication skills, has superior attention to detail, can provide objective analysis, has the ability to handle multiple projects simultaneously, work with autonomy, maintain a relentless curiosity to understand how everything connects, all while meeting deadlines. This position will report to the Associate Manager, Media Strategy & Planning and collaborate closely with others in the group, as well as across ESPN and The Walt Disney Company.

Individual must enjoy working in a fast-paced, dynamic environment with a proven ability to handle a high-volume workload and navigate a matrixed organization with a positive attitude and a solutions oriented mindset.

Responsibilities:

  • Responsible for supporting Media Planning & Buying leads and contributing to media plans across multiple sports
  • Coordinate campaign logistics to ensure timely execution
  • Create and maintain key planning documents
  • Steward effective communication and understand needs across marketing, creative and external media agencies to lead campaign spec sheets & deliverables, campaign timelines and assist in the trafficking process to ensure timely launch of media campaigns across ESPN channels and paid media
  • Monitor and assess ongoing campaign performance; assist in strategic analysis of campaigns
  • Assist with tracking and management of the media budget, which may include, but not limited to receive and log invoices, complete monthly accrual process, facilitate creation of POs for billing, etc.
  • Responsible for compiling data for dashboards/Excel trackers, as needed, ensuring accuracy and validity of data shown
  • Stay on top of sports industry trends, ad products, consumer and viewing behaviors to inform Media plans; provide point of view on relevant marketing campaigns

Qualifications:

  • 1+ years of professional experience in integrated media planning (brand, corporate, agency or publisher side preferred) or strong internship experience in marketing or media entertainment also relevant
  • Knowledge of media channels and experience coordinating across multiple media disciplines with a heavy focus on TV/CTV/Social/Digital for full funnel marketing plans
  • Effective collaborative and interpersonal skills
  • Genuine interest in sports and is excited to influence and impact the fan experience
  • Extremely organized and motivated, with the ability to effectively prioritize and multi-task in a fast-paced, deadline-driven environment
  • Strong verbal and written communication skills
  • Works with urgency, proficient time management, problem solving skills and a critical thinker

Preferred Qualifications:

  • Strong entertainment industry knowledge, preferably in sports
  • Multi-platform paid media experience
  • Ability to prioritize and multi-task
  • Outstanding interpersonal skills (verbal and written)
  • Curiosity and passion for understanding the “why” underneath the surface
  • Conscientious

Required Education:

  • Bachelor’s degree or equivalent in Media, Marketing, or a related field

#ESPNMEDIA


The hiring range for this position in New York, NY is $ 54,940 to $73,700 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.