Social Media Strategist

Social Media Strategist

Job No: 532835
Work Type: Staff Full-Time
Location: Main Campus (Gainesville, FL)
Categories: Communications/Public Relations/Marketing
Department: - CJC-WUFT-TV

Job Description

Classification Title:

Social Media Producer

Job Description:

Bring Your Talent to a Culture of Excellence

The College of Journalism and Communications and WUFT News at the University of Florida is seeking a Social Media Strategist to join our dynamic editorial team.

We are looking for an exceptional Social Media Strategist to develop and implement a comprehensive social media strategy that aligns with our brand objectives, engages our audience and drives business results for the college's professional media platforms including but not limited to WUFT News, Noticias WUFT, WRUF and FPREN. As a key member of our editorial team, you will be responsible for devising a social media plan, creating and curating high-quality journalism content, managing our social media presence and analyzing metrics to inform future strategy.

As a Social Media Strategist, you will have the following responsibilities:

• Develop and implement a social media strategy that aligns with organizational goals and objectives (e.g. increase followers, drive website traffic, generate leads).Create and curate high-quality, engaging journalistic content across multiple social media platforms (Facebook, X, Instagram, LinkedIn, YouTube, etc.). Identify, monitor and report on social media analytics, critical tracking metrics and insights. Collaborate with cross-functional teams (news, marketing, communications, administrators) to ensure consistent messaging and brand representation across all channels/platforms. Identify and prioritize trends, best practices and industry insights to stay up to date with the latest social media developments. Manage social media advertising spend and optimize campaigns for maximum ROI. Provide social media training and support to internal stakeholders as needed. Supervise student assistants and/or students tasked with social media content creation. Participate in daily and long-term news planning meetings.Collaborate with leadership and operations teams of individual television and radio stations.

The Social Media Strategist position is based in the College's Innovation News Center.

About UF's College of Journalism and Communications

Accredited by ACEJMC, the college has earned its reputation for excellence over the last half century on the strength of its programs, faculty, students and alumni; the stories they tell; and the difference they make around the world. Our 70 full-time faculty members and 175 part-time instructors serve in four academic departments: Advertising, Journalism, Public Relations and Media Production, Management and Technology. We enroll about 2,500 undergraduates both in-person and on-line. More than 800 graduate students are earning master's and doctoral degrees.

The Innovation News Center is the home of the College's news, weather and sports operations. The two-story, 14,000-square-foot space provides nearly 100 seats for reporters, producers and editors working together to report the news in English and Spanish for the College's many distribution channels, including WUFT-TV, WUFT-FM 89.1, ESPN 98.1/850 WRUF-AM, WRUF-TV 6, wuft.org, and other affiliated platforms. For more information about the INC, please visit the CJC's website.

The College of Journalism and Communications is committed to a diverse and inclusive environment, preeminent scholarship, cross-disciplinary education, superior skills development, and collaboration spanning the science and practice of communication to produce significant societal impact on a local, state, and global scale. CJC is also home to several cross-disciplinary initiatives such as the Consortium on Trust in Media and Technology, the STEM Translational Communication Center, the Center for Public Interest Communication, the Atlas Social Media Listening Lab, the Brechner Freedom of Information Project, and the Media Effects and Technology Lab, among others.

About the University of Florida

UF is the state's sole member of the Association of American Universities. It is in the midst of a multi-year pre-eminence initiative that has created more than 500 new faculty positions and generated a $70 million partnership with NVIDIA to create the nation's top research lab in artificial intelligence. In 2020, UF faculty generated more than $900 million in research grants.

The University of Florida offers a competitive salary commensurate with similar positions and includes a full benefits package. To view the university's Total Reward benefit package, please click here:

About Gainesville, Florida

As home to Florida's largest and oldest university, Gainesville ( ) is one of the state's centers of education, medicine, cultural events and athletics. Gainesville and the surrounding area is home to about 250,000 people, a robust arts community, several museums, a world-class health care system anchored at UF, a downtown core known for its restaurants and brew pubs, excellent public and private schools, and abundant nature exemplified by clear, natural springs. Additionally, within 2 hours are attractions such as Disney World, University Studios, Busch Gardens, and historic St. Augustine. Explore Gainesville in 60 Seconds.

NORMAL WORK SCHEDULE

Monday through Friday 9:00 a.m. to 6:00 p.m. Hours may vary based on news coverage and INC obligations. Position is deemed to be an essential employee by the standards of the University of Florida, College of Journalism & Communications and the Division of Media Properties. As such, the position will be called on to potentially work nights, weekends, holidays and on-call hours as the situation warrants. Additionally, regular work schedules, that will include an equitable distribution of holidays, will be arranged by the supervisor to ensure continuous service is provided by the Division of Media Properties. Must have reliable transportation to work including during inclement weather conditions. May require travel.

Expected Salary:

$60k-65k

Minimum Requirements:

Master's degree in an appropriate area of specialization; or a bachelor's degree in an appropriate area of specialization and two years of appropriate experience.

Preferred Qualifications:

Experience with social media account management, particularly for a media/journalism outlet

Experience with social media brand development and marketing

Understanding of how to create and execute a data- and analytics-driven social media organizational plan

Ability to work with various teams across various disciplines, including supervision and training of students and other staff

Expertise in social media content creation tools and software (Adobe Creative Cloud suite of products, Canva, Social News Desk)

Proficiency in newsroom operating & planning systems (like ENPS, NewsBoss, AP Playbook)

Content creation experience on social media apps (like Facebook, Instagram, X, Snapchat, YouTube)

Familiarity with newsroom tools (like Osmo, Mevo, Descript, LiveU & Comrex, etc.)

Special Instructions to Applicants:

Please submit your applications online via Careers at UF.

Applications must include: Your resume and a cover letter

If an accommodation due to a disability is needed to apply for this position, please call or the Florida Relay System at (TDD).

For additional questions or more information, please contact search committee chair Harrison Hove at

Degrees earned from an educational institution outside of the United States are required to be evaluated by a professional credentialing service provider approved by the National Association of

Credential Evaluation Services (NACES), which can be found at http The application packet will be submitted as one PDF file through the UF Jobs website at All candidates for employment are subject to a pre-employment screening, which includes a review of criminal records, reference checks, and verification of education.

The University of Florida is an Equal Opportunity Employer. The University is committed to non-discrimination with respect to race, creed, color, religion, age, disability, sex, sexual orientation, gender identity and expression, marital status, national origin, political opinions or affiliations, genetic information and veteran status in also aspects of employment including recruitment, hiring, promotion, transfers, discipline, terminations, wage and salary administration, benefits and training.

Florida's Government-in-the-Sunshine Laws require that all documents relating to the search process, including letters of application, nomination and reference, be available for public inspection.

Health Assessment Required:
No

Applications Close: 10 Sep 2024

To apply, visit

The University is committed to non-discrimination with respect to race, creed, color, religion, age, disability, sex, sexual orientation, gender identity and expression, marital status, national origin . click apply for full job details

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