Director - Digital & CRM Strategy

2 weeks ago

Raleigh NC United States NC State University Full time
Posting Number:

PG193608EP

Internal Recruitment :

No

Working Title:

Director - Digital & CRM Strategy

Anticipated Hiring Range:

Commensurate with experience

Work Schedule:

Monday - Friday; 8am - 5pm with nights, weekend and holidays as needed.

Job Location:

Raleigh, NC

Department :

Athletics

About the Department:

The mission of the NC State University Department of Athletics is to prepare student-athletes to compete at the highest level and to inspire them to be leaders now and for the future by providing the best environment to achieve their athletic, academic, and personal aspirations as well as providing support for the professional development of our coaches and staff, all within the role of the greater institutional relationships to the University. This position will serve as Assistant Athletic Director for Digital & CRM Strategy for the North Carolina State University Athletic Department which competes as a NCAA Division 1 team competing in the Atlantic Coast Conference.

Essential Job Duties:

The Director of Digital and CRM Strategy will lead integrated planning across all paid digital channels for NC State Athletics focused on driving revenue, leads and business objectives. In conjunction with advertising partners, this role is responsible for developing and implementing cross-channel campaigns across owned and paid channels, as well as managing all paid digital creative and the paid digital advertising budgets. Additionally, this role will assist in managing the department's CRM platform and email initiatives to ensure integrated strategies are maximized. This position will report to the Assistant Athletic Director of Revenue Generation.
Key responsibilities include, but are not limited to:

  • Lead the integrated planning across all paid digital channels, building campaigns that drive revenue, leads and business results
  • Oversee all paid performance advertising efforts (search, programmatic, paid social, email, etc.), designing and implementing paid digital media strategies with an emphasis on driving online ticket sales and revenue (maximizing impression shares and ROAS, while maintaining optimal financial efficiencies)
  • Develop the strategic plan and oversee the management of the athletic department website ()
  • Lead the consumer paid segmentation strategy, defining target audiences, messaging strategy and developing plans that reach and resonate with core audiences
  • Generate lead prospecting, scoring, cleansing, and assignment via sales/service campaigns in conjunction with external units, create and maintain necessary data for customer service communication plans
  • Coordinate with External Relations department leaders to:
    • Implementing lead-generation campaigns and disseminating leads quickly to sales associates for follow-through
    • Coordinate and distribute sales, marketing, and donor emails on behalf the department
    • Ticket initiatives including ticket on-sales, special offers, targeted segmentation, etc.
    • Build out an annual calendar of suggested and actual paid media spending based on schedules
    • Identify and implement new revenue generating opportunities
    • Develop and improve use of the CRM platform by all unit members, including staff training, feature development, and reporting

Analyze customer database for the purpose of building external plans for sportsCollaborate with third party agencies and other departments in development of paid advertising creative, including videos, motion graphics, photography, etc.Manage and produce detailed post recap reports on all campaigns to improve and inform future strategiesStay up-to-date on emerging technologies, best practices and new opportunities in the digital advertising spaceCollaborate with social media team members to leverage moments and key stories across digital advertisingOther Responsibilities:

Other duties as assigned by Senior Associate Athletic Director.

Minimum Education and Experience:

  • Bachelor's Degree in a discipline related to the area of assignment.
  • At least five (5) years of experience in collegiate athletics and/or professional sports sales and marketing departments.
Other Required Qualifications:

  • Experience in collegiate athletics and/or professional sports sales and marketing departments.
  • Prior supervisory experience
  • Computer proficient (Microsoft and Google products)
  • Position requires non-traditional work hours; including nights, weekends and holidays
Preferred Qualifications:

  • Experience utilizing Paciolan ticketing system and SalesForce CRM platform and Eloqua marketing software
  • Prior experience working with digital media
Required License(s) or Certification(s):

n/a

Valid NC Driver's License required:

No

Commercial Driver's License required:

No

Job Open Date:

08/16/2024

Anticipated Close Date:

Open until filled

Special Instructions to Applicants:

Please attach a resume, cover letter and separate document containing contact information for 3 professional references.

Position Number:

Position Type:

EHRA Non-Faculty

Full Time Equivalent (FTE) (1.0 = 40 hours/week):

1.0

Appointment:

12 Month Recurring

Mandatory Designation - Adverse Weather:

Non Mandatory - Adverse Weather

Mandatory Designation - Emergency Events:

Non Mandatory - Emergency Event

Department ID:

105002 - Athletics-Internal/External Operations

AA/EEO:

NC State University is an equal opportunity and affirmative action employer. All qualified applicants will receive consideration for employment without regard to race, color, national origin, religion, sex, gender identity, age, sexual orientation, genetic information, status as an individual with a disability, or status as a protected veteran. Individuals with disabilities requiring disability-related accommodations in the application and interview process are welcome to contact to speak with a representative at the Office of Institutional Equity and Diversity.

If you have general questions about the application process, you may contact Human Resources at or .

Final candidates are subject to criminal & sex offender background checks. Some vacancies also require credit or motor vehicle checks. Degree(s) must be obtained prior to start date in order to meet qualifications and receive credit.

NC State University participates in E-Verify. Federal law requires all employers to verify the identity and employment eligibility of all persons hired to work in the United States.

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