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Director, Global Digital Marketing

2 months ago

San Francisco, United States SolarWinds Full time

At SolarWinds, we’re a people-first company. Our purpose is to enrich the lives of the people we serve—including our employees, customers, shareholders, Partners, and communities. Join us in our mission to help customers accelerate business transformation with simple, powerful, and secure solutions.The ideal candidate thrives in an innovative, fast-paced environment and is collaborative, accountable, ready, and empathetic. We’re looking for individuals who believe they can accomplish more as a team and create lasting growth for themselves and others. We hire based on attitude, competency, and commitment. Solarians are ready to advance our world-class solutions in a fast-paced environment and accept the challenge to lead with purpose. If you’re looking to build your career with an exceptional team, you’ve come to the right place. Join SolarWinds and grow with usYour Role:The Director, Global Digital Marketing leads the Global Digital Marketing team driving advertising technology and media spend with a focus on revenue impact and optimization. The Director of Global Digital Marketing will create the digital marketing strategy for SolarWinds. In this role, you will own the top-of-funnel demand generation strategy, driving acquisition goals and connecting those efforts with initiatives that enhance customer growth down the funnel. You will be responsible for developing comprehensive digital marketing strategies that attract high-quality contacts and accounts, nurturing them through targeted campaigns, and ultimately converting them into loyal customers. Your work will directly impact the growth and success of SolarWinds by ensuring a seamless and effective journey from initial awareness to long-term customer engagement.Your Impact:Develop, execute, and refine the digital marketing strategy to drive awareness, consideration, and acquisition of SolarWinds customers across various segments.Lead the digital marketing team, fostering a culture of innovation, collaboration, and continuous improvement.Collaborate with cross-functional teams, including global campaigns, field marketing, product, and analytics, to align marketing strategies with business objectives.Own the top-of-funnel demand generation strategy, ensuring a steady flow of high-quality leads into the pipeline.Oversee the creation and execution of high-impact digital campaigns, including targeted advertising, paid search, paid social, and SEO.Utilize Account-Based Marketing tools to target high-value accounts and optimize paid marketing performance against segments and account targets.Connect top-of-funnel activities with down-funnel initiatives to enhance customer growth, working closely with field marketing, sales and campaign teams to ensure seamless lead handoff and follow-through.Partner with external agencies in support of campaign asset creation and execution as needed.Manage agency performance: Supervise external agency relationship for key channels; review agency reports and run internal reports to monitor performance and seek improvement opportunities.Regularly dive deep into data with reports and dashboards to monitor campaign results and drive strategic decision making to optimize.Execute high-impact A/B tests to help continually improve performance.Provide clear, consistent, and frequent communication with stakeholders to outline strategy, tactics, goals, and performance of campaigns.Oversee budgeting, forecasting & reporting: Manage annual budgeting process, as well as monthly/weekly/daily forecasting and reporting at channel level for traffic, revenue, spend, ROI and other performance KPIs.Your Experience:Minimum of 15 years of overall job experienceMinimum of 7 years managing a team, minimum 7 years of paid media marketingProven track record of driving revenue growth and optimizing digital marketing initiativesStrong knowledge of digital marketing best practices and strategyExperience working with analytics platforms (Adobe Analytics, Google Analytics, Tableau)Experience using Salesforce & MarketoExperience working with ABM platforms such as 6sense and Intent provider BomboraSolarWinds is an Equal Employment Opportunity Employer. SolarWinds will consider all qualified applicants for employment without regard to race, color, religion, sex, age, national origin, sexual orientation, gender identity, marital status, disability, veteran status or any other characteristic protected by law.
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