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Senior Director, Direct-To-Patient Team Lead

4 months ago

Cambridge, United States Blueprint Medicines Full time

How will your role help us transform hope into reality?

The Senior Director, Direct-to-Patient (DTP) Team Lead will be responsible for further establishing and maintaining a leadership position for Blueprint Medicines among the patient and caregiver community living with systemic mastocytosis (SM). Your strategic vision will ensure Blueprint Medicines has wholistic patient and caregiver engagement strategies, including groundbreaking patient marketing strategies and initiatives for SM and AYVAKIT (avapritinib), a potential multi-billion opportunity. Working collaboratively with cross-functional partners, you will represent the Voice of the Patient and be the driving force behind patient engagement strategies that not only speak to patients but also reinforces Blueprint Medicines Patient First mindset. 

AYVAKIT’s ongoing launch into Indolent Systemic Mastocytosis (ISM), provides a unique opportunity to build a new market and reach a patient community that had no therapeutic option until now that treated the underlying driver of disease. While ISM is a rare disease, it is extremely underdiagnosed with 9 years average time to diagnosis after seeing several types of medical specialists. 

You will lead the Patient Marketing team, which is collectively responsible for creating and implementing strategies across disease awareness and product promotion to support personal and non-personal/digital promotion for patient audiences. Reporting to the Vice President, Commercial Strategy & Marketing, you will be a leader in both the marketing team and broader patient connect team across the organization. Working closely with cross-functional partners: Patient Advocacy, PR/Corp Communications, Regional Marketing, Commercial Operations, and US Market Access/Patient Services is crucial to brand success. Your collaborative efforts will ensure a cohesive and patient-centric approach across all patient touchpoints. 

 

What will you do?


Lead the US AYVAKIT patient marketing team, attract and develop an industry-leading DTP team who are enthusiastic about patient marketing. Your strategic guidance and mentorship will empower them to deliver impactful campaigns and initiatives. 
Provide leadership to Blueprint Medicines and brand team to enable development, alignment and execution of patient strategy across the organization 
Spearhead cross-functional collaboration and alignment to ensure patient strategies are integrated across Blueprint Medicines, including leading broader patient connect team across organization 
Collect actionable patient insights that help understand the SM landscape, identify the emergent needs of SM patients and caregivers, guiding and encouraging understanding of insights cross functionally  
Guide the development and execution of core patient-facing initiatives, including the disease awareness campaign, AYVAKIT campaign updates, digital/print media, conferences, and non-personal tactics 
Provide strategic oversight for the Patient Ambassador Program (unbranded and branded), including programming strategy, goals and KPIs 
Lead digital marketing capability evolution (in collaboration with commercial operations) to ensure team can execute on multichannel promotion campaigns 
Accountable to patient-focused brand plan, proposing programs and capabilities needed to support the strategy and championing that plan through engagement with cross-functional partners 
Collaborate with legal, regulatory, and compliance stakeholders to ensure compliant development and execution of educational programming 


 

What minimum qualifications do we require?


BA/BS degree required; advanced degree, MBA, or other equivalent experience preferred 
Minimum of 12+ years of experience in strategic roles within the biotech/pharmaceutical industry, including direct involvement in marketing, sales, or market development activities 
Previous in-line marketing experience a must, with core focus on patient strategy, franchise management, and cross-functional leadership
Required travel: Up to 25% 


 

What additional qualifications will make you a stronger candidate?


Deep experience in developing patient engagement strategies & tactics for pharmaceutical or biotech products in the US 
Demonstrated ability to work effectively on cross-functional matrix teams, leading without authority 
Expertise with omnichannel, media planning, and integrated promotion with an emphasis on digital and social media strategy 
Experience working on launch products where DTP is central to brand success needed 
Experience in rare disease, oncology and/or new markets preferred   
Demonstrated track record of complex project management and effective vendor management 
Excellent written and communication skills 
Proven ability to influence without authority and work with cross-functional teams in the development and delivery of brand strategic imperatives 
A team player who can take an enterprise view, influence without authority, gain consensus rapidly and act independently in a fast-paced environment 
Broad degree of professional versatility with internal drive and curiosity to take on new and challenging roles and responsibilities 
Flexibility and the ability to plan and nimbly adapt strategy and approaches to changing conditions 
Motivated by patient focus, urgency and personal commitment to high performance, results and compliance. Possesses high integrity and exceptional work ethic 
Commitment to our Core Values: Patients First, Thoughtfulness, Urgency, Trust, Optimism


 

Why Blueprint?

At Blueprint Medicines, we achieve impactful results because of our global crew of compassionate innovators – the Blue Crew. Through authentic relationships and our collective entrepreneurial spirit and action, we are each empowered to take ownership and execute with strategic prioritization. We put trust in our people to break through norms and conventions using their individual strengths and insights, which drives our success.

This is the place where the extraordinary becomes reality, and you could be part of it.

Patients are waiting. Are you ready to make the leap?

 

Equity, Diversity, Inclusion and Affirmative Action

At Blueprint Medicines, we foster a culture of equity, diversity and inclusion.  A proud Equal Employment Opportunity and Affirmative Action employer, we consider all qualified applicants without regard to race, color, sex, gender identity or expression, sexual orientation, age, religion, national origin, ancestry, ethnicity, disability, veteran status, genetic information, or any other characteristic protected under applicable law.  We are also an E-Verify Employer.  We will make reasonable accommodations, absent undue hardship, for qualified individuals with known disabilities. If you are an individual with a disability in need of an accommodation with the application or recruiting process, please reach out to TotalRewards@blueprintmedicines.com. 

For more information, please see our EEO-AA Policy Statement, the EEO Know Your Rights Poster, as well as our Pay Transparency Statement. 

 

Blueprint Medicines is a fully integrated, commercial-stage, global biopharmaceutical company that invents life-changing medicines in two core, strategic areas of allergy/inflammation and oncology/hematology. We pursue discovery, development, and commercialization of therapies that potently and selectively target known drivers of disease, with focused investment in therapeutic areas where we can leverage our core expertise and business infrastructure to bring scale to our science. We are bringing an approved medicine to people living with systemic mastocytosis (SM) in the U.S. and Europe. Additionally, we have a pipeline of research and development programs that range from early science to advanced clinical trials in mast cell-mediated diseases, including SM and chronic urticaria, breast cancer, and other solid tumors vulnerable to CDK2 inhibition.

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