Paid Search Analyst

3 weeks ago

Providence, United States Aquent Full time

Aquent’s leading retail pharma partner is eagarly seeking a  Paid Search Analyst with a strong background in Google Ads. This talent will be responsible for day-to-day management, support and participation within the Search Center of Excellence, building capabilities around activating a total search strategy to drive business results for our Retail Media Platform.  The primary focus of this role is leveraging data and analytics to drive tangible and material retail results such as incremental sales, prescriptions and vaccinations, clinic visits, and adoption of health services.

The Paid Search Analyst will orchestrate large-scale SEM programs anchored in data and managed and optimized with rigorous analytics. This talent will utilize advanced analytical thinking, leverage existing data sources, and unearth insights to drive overall search results for the organization. Collaborating with team counterparts, you will continuously evaluate search marketing strategies to unlock opportunities, identify and communicate trends in search, and be a strategic and trusted advisor. You will also help develop hypothesis based on data trends and design tests to unlock new areas of growth. You will develop business cases that support the opportunities for increased investment in the channel.
The Paid Search Analyst should possess a strong understanding of underlying technologies behind search engine performance, have extensive knowledge of analytics platforms (Google, Adobe), and maintain a deep understanding of e-commerce and the steps within the conversion funnel. This talent is expected to be responsible for the day-to-day management and support of our Retailer Media Platform, allowing for the execution of co-op campaigns from vendor partners. 
The Paid Search Analyst will work directly with the Omnichannel Marketing Strategy and Ecommerce teams to pursue the broader digital growth agenda. They will also work directly with internal media professionals to drive the execution of strategies.

This position will work with the Total Search team, business owners, marketing partners, media campaign managers, and analytics partners. In addition to excellent analytical and strategic skills, you must possess strong communication skills and the ability to collaborate with additional stakeholders within the organization. You must be able to work within a cross-functional team comprised of diverse skills and backgrounds as a highly productive unit.
Required Qualifications:
• 2-3 years + of paid search experience with an emphasis on results-oriented programs and history tying ‘brand marketing’ and ‘performance marketing’ together
• Retail/Ecomm experience with a proven track record driving results with Shopping campaigns (PLAs, LIAs)
• Advanced knowledge of one or more SEM tools, as well as in-platform experience with Google & Microsoft Ads, SA360 and Adobe
• Experience using data and metrics to measure impact, determine improvements and optimize search performance
• Understanding of automation, search audiences, privacy regulations and experience optimizing towards CPA or ROAS goals
• Involvement with SEO and Product teams to maximize outcomes from Total Search strategies
• Understands and comfortable with data and technology that facilitates audience targeting, triggering, and measurement
• Strong project management, problem-solving and communication skills with the ability to work across multiple initiatives
Preferred Qualifications:
• Track record of developing innovative and successful data-driven search strategies
• Collaborative spirit and disposition with internal and external constituencies
• Self-starter and problem-solver who can work both on a team and independently
• Emphasis on consumer brands and retail categories
• Knowledge or experience with SEO or holistic search strategy a plus
• Retail experience preferred, working with product-centric search campaigns

Education:
• Bachelor’s Degree
• MBA Preferred
The target hiring compensation range for this role is $30.93 to $34.37 an hour. Compensation is based on several factors including, but not limited to education, relevant work experience, relevant certifications, and location.
About Aquent Talent:
Aquent Talent connects the best talent in marketing, creative, and design with the world’s biggest brands.
Our eligible talent get access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match. We also offer free online training through Aquent Gymnasium. More information on our awesome benefits 
Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We’re about creating an inclusive environment—one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.

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