Director Business Development

Director Of Business Development As Director of Business Development, you will be the driving force behind strategic growth initiatives, leading client acquisition and expansion efforts across key markets. You'll serve as a trusted advisor to clients, translating complex shopper marketing and connected commerce data into actionable insights that shape future strategy and deliver measurable impact. Responsibilities Lead Revenue Growth: Develop and execute innovative lead generation strategies to meet and exceed new business goals for CROSSMARK. Strategic Pipeline Management: Build and maintain a robust pipeline using enterprise-level lead qualification frameworks, targeting both new prospects and existing clients for full-service integration. Client-Facing Leadership: Collaborate with Business Strategists to deliver high-impact, top-to-top presentations that influence senior stakeholders and drive business outcomes. Contract & Pricing Alignment: Partner with Deal Desk to ensure accurate pricing and timely contract execution aligned with scope and client expectations. Analytics & Measurement Strategy: Own all analytics and measurement initiatives, leveraging proprietary frameworks to guide shopper marketing and connected commerce strategies. Insightful Storytelling: Synthesize complex data into compelling narratives that build trust, demonstrate value, and influence client decision‑making. Qualifications Education: Bachelor's degree in Business Administration, Marketing, Sales, or a related field required. Experience: 58 years of progressive experience in business development, with a minimum of 3 years in a shopper marketing agency or similar environment focused on CPG clients. Skills & Abilities Business Acumen: Proven ability to prospect new business through industry research and cold outreach, build a robust pipeline, and close deals effectively. Strategic Storytelling: Skilled in crafting compelling narratives and selling ideas to senior business leaders. Presentation Excellence: Stellar presentation skills with the ability to lead and engage client meetings at the executive level. Analytical Thinking: Strong capability to interpret complex data and translate it into actionable business solutions. Relationship Building: Adept at cultivating long‑term, trust‑based client relationships. Entrepreneurial Mindset: Self‑starter with a passion for innovation and growth. Collaborative Leadership: High energy, positive thinker, confident, and consultative in approach. Communication Mastery: Exceptional interpersonal and writing skills with acute attention to detail. Mobility: Willingness and ability to travel up to 10%. Personal Attributes Analytical and detail-oriented Strong time management and decision‑making skills Comfortable working independently Sales-driven with excellent communication skills About Us CROSSMARK is a part of Acosta Group, a collective of the industry's most trusted retail, marketing and foodservice agencies reimagining the way people connect with brands at every point in their shopping journey. At CROSSMARK, we help leading brands grow by connecting them with shoppers where it matters most in stores and online. As a trusted sales and marketing agency, we specialize in delivering tailored solutions to drive retail success through strategic merchandising, product demonstrations, and data-driven insights. We value our people by recognizing everyday wins and fostering a supportive, collaborative environment both in person and online. Here, achievements are celebrated, work‑life balance is prioritized, and everyone feels valued. Diversity is our strength; it fuels innovation, unlocks our potential, and reinforces our commitment to fairness and inclusion. Above all, we foster a growth environment where every team member can connect, develop, and build a fulfilling career. Acosta Group is an equal opportunity employer and will ensure that applicants with disabilities are provided with reasonable accommodations. If reasonable accommodation is needed, please contact AskHR@acosta.com. Be sure to include "Applicant Accommodation" in the subject of your email to expedite the request. Acosta Group believes in good faith that the minimum and maximum annual salary or hourly compensation range for this opportunity is accurate and reasonable at the time of posting. The company utilizes E‑Verify for validating the ability to work in the United States for all job candidates. If you want more information on what this entails and your rights as a job applicant, please use the link provided to access information on our use of E‑Verify and your right to work. #J-18808-Ljbffr