General Manager, Subscription Business

**General Manager, Subscription Business**

at Caring.com Charlotte, NC Team: Partner Sales & Success

Location: Charlotte, NC

We are seeking a General Manager, Subscription Business to grow and manage Carings subscriber base. This individual will have P&L responsibility and accountability for all aspects of this high-growth business unit including overall strategy, sales, pricing, analytics, customer support and account management, financial tracking, and (working closely with cross-functional teams) product development and marketing initiatives. The GM of Subscriptions will lead discussions around the subscription business with Carings executive leadership team and board of directors.

**The Company and Our Mission:**

Caring is the leading portfolio of digital assets for caregivers seeking information and support as they care for aging parents, spouses, and other loved ones. Our portfolio includes Caring.com, SeniorHousingNet.com, SeniorAdvice.com, PayingForSeniorCare.com, among many others. We apply cutting-edge technology to our mission: to help as many seniors and their caregivers as possible through empathetic, expert guidance. We take pride in helping the 45 million U.S. family caregivers find help for their aging family members. Many of our employees have had personal experience with caregiving and are passionate about our mission. We are an agile team that succeeds by marrying rigorous data-driven thinking with real concern, empathy for users, and the quality of their experience. Don't think for a minute that all this talk about aging stops us from having a good time we're a vibrant group of highly talented, results-oriented types who want to use our time and our brains to really make a difference. We offer competitive salaries, excellent benefits, and a fun, friendly, supportive work environment. Be a part of the booming senior care industry and an integral member of our mission-driven team.

**As a General Manager, Subscription Business at Caring, you will:**

* Develop and execute on detailed go-to-market plans to grow our subscription business within the senior care industry focused on skilled nursing facilities, home health, active adult apartments, and continuing care retirement communities

* Manage the core functions of the business including sales, account management, customer support, marketing, and product development

* Hire, develop and lead a high-performing team

* Grow the subscription book of business through new acquisition and churn mitigation

* Lead the B2B sales team to acquire new senior care subscription partners

* Conduct on-going business development activities on large, corporate partners and property management companies

* Garner buy-in from executive leadership to execution-level cross-functional team members

* Truly understand the industry and Carings strategy to build a scalable subscription business

* Partner with the product team to improve Carings product and value proposition to customers (senior care providers)

* Work alongside the marketing team to develop and execute an effective B2B marketing strategy

* Develop robust analytical models to measure effectiveness of pricing, sales, marketing, and product strategies

* Present regular updates to Carings executive leadership team and board

**Our Ideal General Manager, Subscription Business will have:**

* Bachelors degree required; MBA a plus

* Minimum 6+ years of professional work experience

* Prior experience in general management functions or successful entrepreneurial experience

* High proficiency with Microsoft Suite, especially Excel and PowerPoint; experience with SQL, Looker, and/or other reporting tools a plus

* Experience developing and managing a high-functioning team

* Excellent communication and presentation skills to all levels of audiences including executive leadership team and the board of directors

* Strong analytical skills

* Experience developing reporting around KPIs required to effectively drive initiatives forward

* Hands-on experience constructing and managing to a financial P&L

* Highly self-motived with the ability to work autonomously to drive initiatives forward

* Comfort working to solve ambiguous problems with uncharted solutions; willing to learn from failures

* Comfort operating in a highly analytic and metrics driven environment

* Strong attention to details with high integrity

* Ability to work across the organization; connecting teams across the organization to accomplish goals and objectives

* Ability to work autonomously in an entrepreneurial environment

* Been fully vaccinated against Covid-19 by the time you start this role

**What we can offer you:**

* Hybrid work schedule: ability to work remote and in-office

* Flexible hours and Paid Time Off policy

* Competitive benefits package Medical, Dental, Vision, HSA, Life, Disability, and Pet insurance

* 401(k) Employer Match

* Direct relationships with executive leadership team

* Fun work environment including social (and socially distant) happy hours

* Rapid company growth

* Paid caregiver and volunteer days

* Corporate office closed between Christmas and New Years

Location (City) * **U.S. Equal Opportunity Employment Information (Completion is voluntary)**

Individuals seeking employment at Caring.com are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation. You are being given the opportunity to provide the following information in order to help us comply with federal and state Equal Employment Opportunity/Affirmative Action record keeping, reporting, and other legal requirements.

Completion of the form is entirely **voluntary**. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

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