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Sr Marketing Manager

2 months ago

Kansas City, United States H&R Block Full time

Job Description:

Define and deploy best in class email & SMS engagement strategy for H&R Block products and brands. Deliver on business goals through the right contact plan, segmentation, creative and journey design drive retention, upsell, cross sell with existing and lapsed customers.   
  • Lead, develop, recommend and implement customer marketing plans and programs for key H&R Block brands and products designed to increase revenues, client base, and profitability.  Works on programs that have high visibility and multi department, complex design. Ensure adherence of marketing plans and programs with overall corporate strategy and objectives.  Analyze each program to identify key success indicators.  Prioritize projects based on evaluation of short and long-term benefit to the company. 
  • Utilize performance marketing rigor with a data driven approach to identify wins and opportunities Monitor and manage performance pace to forecast, driving persistent year over year improvements. 
  • Set the annual email/ SMS strategy, collaborating with channel, go to market and product leaders to deliver an integrated plan. Communicate the status of key projects to ensure program integration and delivery with other initiatives.   
  •  Present email/ SMS strategy, plans and performance to marketing and business unit leadership.  
  • Direct and monitor outside advertising agencies to ensure the company’s customer marketing goals are achieved in the most efficient and effective manner.   
  • Direct, coordinate and monitor the timely development of email and SMS programs.   
About H&R Block...

H&R Block’s purpose is simple: To provide help and inspire confidence in our clients and communities everywhere. We’ve been true to that purpose since brothers Henry and Richard Bloch founded our company in 1955. Since then, we’ve grown to have approximately 12,000 offices throughout the United States and around the world.

We are a people company first and a tax company second. People who join H&R Block say it feels like being part of something bigger. A place with an amazing and storied history, but with a strong and urgent focus on the future. Maybe it’s how determined, forward thinking and innovative we are, or how accessible our leadership is. We believe it’s all those things, and much more.

H&R Block is committed to diversity and inclusion and is proud to be an equal opportunity employer. We consider qualified applicants regardless of race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, sex, gender expression or identity, sexual orientation, citizenship, or any other legally protected class. All qualified applicants are welcomed and encouraged to apply.

It would be even better if you also had...
  • MBA
  • A minimum of six years consumer marketing experience.
  • Familiarity with franchised, multi-unit retail, financial services, and/or seasonal business.
What you'll bring to the team...Qualifications:
  • Broad-based consumer marketing experience, including specific knowledge of advertising, media, CRM, database, direct response, promotion, merchandising and research.
  • Proven experience in Email and SMS.
  • Proven experience in developing and presenting customer relationship marketing strategies.
  • Demonstrated knowledge of marketing principles, practices and techniques.
  • Strategic planning, organizational and prioritization skills.
  • Effective project management skills with the ability to manage multiple projects simultaneously while adhering to established timeframes.
  • Ability to balance short and long-term priorities.
  • Demonstrated analytical and problem-solving skills.
  • Ability to effectively monitor tasks delegated to peers, agencies or subordinates
Education:
  • Bachelor’s degree in Marketing, Business, or other related field or an equivalent combination of education and experience.
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