Broadcast Media Buyer

2 weeks ago


Philadelphia, United States Cadent Technology Inc Full time

**Broadcast Media Buyer**

**Broadcast Operations | Philadelphia, PA | Full Time**

Job Description Cadent powers the evolution of TV brand advertising. We provide marketers, agencies, operators, and media owners with data-driven solutions for buying and selling TV advertising. By connecting brands with opportunities across national inventory sourcescable, broadcast, and digital mediaour technology improves efficiencies and boosts the results of linear, addressable, and cross-screen campaigns.

Right now we are looking for an exceptional **Broadcast Media Buyer** to join our Broadcast Operations Team. The candidate will have individual buying responsibilities in stewardship of TV buys across multiple markets and participate in campaign management.

**About You:**

* Collaborative approach to work within a team environment

* Possess fundamental negotiation and time management skills

* Great with the details coupled with organization skills

* Comfortable in fast-paced environment

* Ability to adapt and adjust direction to meet objectives

* Able to work independently and execute effectively

* Show a passion for what you do and have fun while doing it

* Appreciate giving and receiving feedback as part of a company culture

**What You Will Do:**

* Media schedule development 40 %

* Gather rates, construct TV buys in buying system, and send schedules to stations

* Effectively negotiate & steward buys across multiple markets

* Serve as market expert, providing insight to marketplace conditions and opportunities in specific markets

* Work closely with Spot Market and syndication sales representatives to promote advantageous relationships

* Media schedule management 40%

* Manage market budgets and deliverables (GRPs, Impressions)

* React quickly to campaign results and implement required optimizations as directed

* Account Management 10%

* Assist Broadcast Buying Account Manager in maintenance budget and clearance spreadsheets

* Participate in campaign results meetings/call with sales team

* Assist broadcast buying account manager in communication of campaign status to VP and Director of broadcast buying

* Administrative 10%

+ Represent Cadent Network and its clients in a professional manner at media industry events and presentations

**Your Skills:**

* Bachelors Degree and / or a combination of 2 years or more of spot market media buying experience within agency and/or client environment

* Working knowledge of Nielsen and TV ratings

* Market knowledge, market/vendor relationships

* Strong communication, presentation skills

* Must be an analytical thinker with proficient media math and research skills

* Strong computer skills: Word, Excel, PowerPoint

**Extra Credit if you have:**

* Experience using Strata preferred, but not required

If the leading edge of media technology is the place you want to be, please contact us today and lets start the conversation

**/CADENT/ is an EOE M/F/D/V. We do not work with 3rd Party Staffing Agencies.**

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