Sr. Director, Global Business Insights

McDonald’s is proud to be one of the most recognized brands in the world, with restaurants in over 100 countries that serve 70 million customers daily. We continue to operate from a position of strength. Our updated growth strategy is focused on staying ahead of what our customers want and realizing further growth potential. Our relentless ambition is why McDonald’s remains one of the world’s leading corporations after almost 70 years. Joining McDonald's means thinking big and preparing for a career that can have influence around the world.

At McDonald’s, we see every day as a chance to create a positive impact. We lead through our values centered on inclusivity, service, integrity, community, and family. From support of Ronald McDonald House Charities to our Youth Opportunity project and sustainability initiatives, our values keep us dedicated to using our scale for good: good for our customers, people, industry, and planet. We also offer a broad range of outstanding benefits including a sabbatical program, tuition assistance, and flexible work arrangements.

We are enjoying the flexibility of a hybrid work model, in which employees spend part of their week connecting with co-workers in our state-of-the-art headquarters located in the booming West Loop of downtown Chicago, which is set up to be a global hub that cultivates collaboration:

• Take a class at Hamburger University
• Utilize the latest technology to connect with your team around the globe

We are an equal opportunity employer committed to the diversity of our crew members, staff, operators, and suppliers. We promote an inclusive work environment that creates feel-good moments for everyone.

The Senior Director, Global Business Insights will be a key member of the McDonald’s Global Strategic Insights and Delivery Channel team and a vital advisor to the broader McDonald’s Customer Experience Leadership team. This role has been formulated to help drive decisions and actions that will result in market-leading performance in customer visits, sales, and market share. The successful candidate will balance an ability to upgrade technical skills with an ability to connect human insights and data together to tell a holistic story that inspires and provokes the business. This candidate should also be on top of trends and technology that will enable more efficiency and effectiveness.

Key Technical Responsibilities

• Serve as a senior member on the Global Strategic Insights team, leading and provoking the business of today, tomorrow, and the future.
• Automate performance analysis, reporting, and scenario planning for the global business, with particular focus on the top 6 markets.
• Significantly upskill the analytics capability of the Global Business Insights team and share standard methodologies across market teams by introducing best-in-class analytical methodologies and tools, and by providing clarity on the best methods for answering recurring business questions. Examples include: incrementality calculations, test and learn approaches, customer analytics to drive deeper insights into how they use our brand and products on different occasions, and connecting various data sources together for unique insights, such as social listening, brand tracking, and customer receipt data.
• Partner with business insights leads from top markets and segment leads. Introduce standard methodology techniques, processes, and tools for analysis and reporting and collaborate with market colleagues to drive adoption and consistency. This will include identifying the right KPIs to measure and the most effective reporting dashboards, joining up internal analysis with quantitative research data sets to drive greater commercial relevance and implementation. The council will drive toward automation at both the global and market level in order to focus resources on translating implications of data and insights to the business.
• Lead the joining up of consumer and business insights with competitor and market context insights across the broader global insights team – including customer feedback and social media insights.
• Develop talent and lead the BI team.
• Become a major catalyst of corporate-wide culture change toward customer obsession.
• Enhance the intellectual curiosity of the Insights team and of colleagues around the business in order to hone the strategic muscle throughout the organization.
• Drive thought leadership within insights and across the organization as related to our customers and how to better meet their needs.

• Degree in a field like Business Analytics, Finance.
• Previous corporate or consulting experience in managing complex analytical projects in large cross-functional organizations such as retail, restaurant or food service, CPG, financial services, etc.
• Hands-on experience with analytical techniques like regression (multi-variate, logistic, etc.), customer modeling (segmentation, CLV, propensity modeling), forecasting (demand, sales, baselining, etc.).
• Strong understanding of data warehousing principles and big data architecture; prior experience in partnering with IT to drive large data management initiatives.
• Proficiency in SQL, Excel, and Data Visualization required.
• Strong written and verbal communication skills - ability to communicate complex issues to senior leadership.
• Good understanding of financial drivers of company performance and must be able to quantify business impact from analyses.
• Ability to work in a complex decentralized organization and influence diverse functional partners towards decision and action.
• Experience working with a large global organization strongly preferred.
• Ability to connect the dots on disparate pieces of reporting/analysis and formulate a cohesive understanding of business performance drivers (strong business analysis skills).
• Ability to manage multiple projects simultaneously while balancing competing and changing priorities.
• Strong people skills required to lead and inspire small teams of direct reports and consulting resources.

McDonald’s is an equal opportunity employer committed to the diversity of our workforce. We promote an inclusive work environment that creates feel-good moments for everyone. McDonald’s provides reasonable accommodations to qualified individuals with disabilities as part of the application or hiring process or to perform the essential functions of their job. If you need assistance accessing or reading this job posting or otherwise feel you need an accommodation during the application or hiring process, please contact mcdhrbenefits@us.mcd.com. Reasonable accommodations will be determined on a case-by-case basis.

McDonald’s provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to sex, sex stereotyping, pregnancy (including pregnancy, childbirth, and medical conditions related to pregnancy, childbirth, or breastfeeding), race, color, religion, ancestry or national origin, age, disability status, medical condition, marital status, sexual orientation, gender, gender identity, gender expression, transgender status, protected military or veteran status, citizenship status, genetic information, or any other characteristic protected by federal, state, or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

Nothing in this job posting or description should be construed as an offer or guarantee of employment.