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Email Marketing Manager

2 months ago

boston, United States Vaco Full time

Email Marketing Manager
Vaco is looking for a motivated Email Marketing Manager to join the team at a prominent global investment management firm. The position will be responsible for building email campaigns and marketing strategies from the ground up. The position will have a significant impact for driving brand awareness and customer acquisition. We encourage anyone to apply, even if they don't seem to check off every requirement. A robust benefits package is included and pays a competitive base salary and discretionary annual bonus. Hybrid work schedule with a variable two to three days in the office.
Responsibilities:
* Develop and lead email marketing strategies.
* Build impactful customer campaigns, craft lifecycle marketing flows for prospective B2B customers.
* Regularly report on campaign success metrics.
* Develop and lead email marketing strategies to growing customer engagement.
* Ensure compliance with email marketing laws and regulations
* Design layout of marketing and sales emails
* Ensure emails are optimized and user mobile-friendly
Education and Requirements:
* Bachelor's Degree is required
* 4+ years in digital marketing in a business-to-business environment
* Ability to draw insights and optimize messaging across audiences
* Experience with marketing automation tools
* Ability to lead and collaborate with cross-functional internal teams, prioritize high-impact activities