Marketing Account Executive

2 months ago

columbia, United States The Post and Courier Full time

Marketing Account Executive - Columbia

The Post and Courier


POSITION DESCRIPTION: The Post and Courier Columbia and Free Times together seek a dynamic sales and business development professional to serve as a Marketing Account Executive (outside sales) within our advertising team. Through this role, the Account Executive is responsible for selling multimedia advertising into The Post and Courier's portfolio of products; exceeding monthly and quarterly sales goals within an assigned territory or client list; developing new business through extensive sales calls and conducting sales assessments; and providing quality service to advertising clients. This position will focus on growing revenue from digital marketing services and event sponsorships.


RESPONSIBILITIES:

  • Serve as outside salesperson within designated sales team, with primary duties of daily selling and account management primarily through outbound sales activity and in-person meetings
  • Serve as outside seller on sales team, conducting door knocks, need analyses, in-person sales proposals, in-person client meetings, etc.
  • Focus will be on acquisition of new business and/or long-term contracts in digital marketing services
  • Achieving assigned monthly sales goals through upselling, prospecting efforts and new business development
  • Participation in sales of specialized or targeted products, such as sticky notes, magazines, etc.
  • Continued training and learning on digital marketing services, including but not limited to SEO, PPC, OTT/CTV, social, targeted email and programmatic.
  • Identify and pitch potential sponsors for Free Times' annual events.
  • Growing number of active accounts within the assigned territory or client list
  • Increase financial investment per client over a period of time
  • Generate and follow-up on sales leads; identify key decision makers
  • Create multimedia advertising proposals for prospective customers as needed
  • Collaborate with product specialists in presenting needs-based solutions to clients
  • Work with staff designers to generate concepts and ensure message accuracy for advertising creative for respective clients
  • Track all prospecting efforts and sales in Hubspot CRM tool
  • Attend staff and sales team meetings as required
  • Represent The Post and Courier and Free Times at company events or at community events and/or networking opportunities in the Columbia area as needed
  • Perform other duties as requested by management. 


Requirements, minimum education level, and experience:

  • Bachelor’s degree in Marketing, Communications, Business or a related field, or equivalent professional experience
  • 2-3 years of sales, marketing, media or business development experience
  • Proven track record of excellence in sales, marketing, or account management

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