Ad Partnerships Marketing Lead

2 weeks ago

New York, United States Philo Full time
Philo is searching for a highly motivated, creative-meets-strategic thinker who can ideate, develop, and execute strategies and tactics aimed at maximizing ad sales revenue to join our innovative, programmatic-first team. Reporting to the Head of Advertising with a dotted line to Marketing, this individual will be responsible for developing, positioning, packaging, and promoting Philo's ads business. The role requires a leader with diverse skillsets to help us shape essential functions that are critical for growth, such as sales narratives, ad product marketing, B2B marketing, communications, sponsorships, and event management. It will be a pivotal partner to Philo's advertising sales team to support revenue growth across all lines of business (through direct sales, resellers, and programmatic channels) and industries (such as all retail categories, automotive, political, etc.). Philo is a start-up environment that requires this role to both lead and execute, setting high-level strategies while balancing executional needs.

What You'll Do:
  • Key partner to Philo's advertising sales team to support revenue goals by developing, positioning, packaging, and promoting elements such as sales narratives, ad products, and other B2B marketing tactics
  • Collaborate with the ads team to craft Philo's client-facing, go-to-market narrative and value proposition to educate and influence the advertising community on the benefits and differentiators of Philo's product, audience, and ecosystem using data, audience insights, client feedback, and more. Oversee the design, development, and execution of research, thought leadership projects, and sales materials.
  • Generate and execute cross-channel media plans (OOH, digital, search, social) targeted to the advertising community to drive awareness and leads for the Philo ads business.
  • Work closely with Philo comms to secure high-profile placements, speaking engagements, etc., that highlight Philo's leadership position in the CTV and programmatic advertising space.
  • Prioritize and plan ad industry event attendance, sponsorships, etc.
  • Coordinate marketing resources across different teams and ensure that production meets the budgeted level and program objectives, including timely delivery of objectives.
  • Engage stakeholders across Ad Sales/Partnerships, Marketing, Communications, Design, Product, Data Science, Finance, and Content/BD in both the development and launch of advertising-focused marketing initiatives.
  • Develop new ideas and communicate potential uses for analytics across the business.
  • Understand financial and ad effectiveness metrics and apply them toward marketing plans for budget and margin assurance purposes.
  • Communicate learning/recommendations and obtain buy-in from Ad Sales/Partnerships, Marketing, and senior leaders.
  • Ensure the team is maintaining and improving ongoing ad product marketing programs, analyses, and reports.
  • Command a thorough grasp of the CTV ad sales marketplace and supply chain, including competitors, ad-tech players, and measurement/data providers.
  • Exercise independent judgment and discretion in matters of significance.
What You'll Bring:
  • Minimum 10+ years experience in B2B marketing for CTV, digital video or Ad Tech.
  • Deep understanding of CTV and ad tech landscape, including players, trends, publications, events
  • Understanding of both direct and programmatic sales models and ability to craft stories for both perspectives
  • Proven experience formulating and implementing cross-channel media plans (including OOH, digital, search, and social) specifically tailored to engage media advertising professionals
  • Extremely proactive with the drive to achieve your own and broader business goals.
  • A passion for providing best-in-class, innovative CTV solutions for brands and improved experience for viewers
  • A collaborative nature that thrives when working with cross-functional teams
  • Ability to excel in a fast-paced, exciting environment while maintaining an unwavering dedication to quality work
  • Humility, drive, curiosity, and resourcefulness
  • BS/BA degree
More about Philo

At Philo, we're a company that puts people first-both our subscribers and our team. Our philosophy is to empower our colleagues to do their best work while supporting each other in pursuing shared goals. We value pragmatism, pride in our work, and passion. Transparency and openness are fundamental to our company culture. We are committed to diversity and inclusion as we grow the Philo team and shape the future of TV. We believe that a diverse set of voices and perspectives on our team enables us to innovate faster and create the best experience for our subscribers.

Philo offers access to top-rated networks, including AMC, BET, CMT, Comedy Central, Discovery, Food Network, Hallmark, HGTV, History, Investigation Discovery, Lifetime, MTV, Nickelodeon, OWN, VH1, WE tv, and more, along with groundbreaking originals and blockbuster movies included with AMC+. Our service also includes 80+ free channels and premium add-ons like STARZ and MGM+.

Our extensive library boasts over 75,000 titles, and our unlimited DVR allows users to save their favorite shows and movies for up to a year, skipping ads for a seamless viewing experience. Stream on up to three devices simultaneously, whether on your phone, tablet, laptop, or TV using Roku, Apple TV, Fire TV, Samsung TV, Android TV, Vizio TV, or Chromecast.

Philo is headquartered in San Francisco, with offices in New York and Cambridge, MA. Our leadership team includes a co-founder of Facebook and alums from Meraki and HBO, backed by NEA and industry partners like Discovery, Viacom, AMC, and A&E.

Join us at Philo and be part of a team that's shaping the future of TV

Status: Full-time
Location: Brooklyn, NY
Compensation: Includes annual salary between $170K - $210K depending on experience and location, company stock options and health benefits

We value a diverse and inclusive workplace and we welcome people of different backgrounds, experiences, skills, and perspectives. Philo is an equal opportunity employer. We believe that everyone does their best work when they are supported by each other and the company, and we offer a generous set of benefits to make sure the Philo team is happy and healthy. Here is a sampling of the benefits we offer our team:
  • Full health, dental and vision coverage for you and your family
  • 401(k) plan with employer contributions (we match 100% of deferrals up to 3% of pay and 50% of the next 2% of pay)
  • Flexible working hours
  • Up to 20 weeks of fully paid parental leave
  • Unlimited paid time off for vacation and sick leave
  • $2,000 annual vacation bonus (we pay you to take a two week vacation)
  • $5,250 annually for professional development and educational assistance
  • $1,250 annual home office + TV stipend during first year of employment ($250 annually thereafter)
  • $500/month ($6,000/year) bonus for employees who commit to working at least 3 days per week in our offices, plus generous commuter benefits ($315/month towards transit, rideshare, bike rental, or parking at our HQ office in San Francisco)
  • Free Gympass subscription - an all-in-one corporate benefit that gives employees the largest selection of gyms, studios, classes, training and wellness apps
  • Dog-friendly office
  • And much more

For California Residents: Philo's CCPA Notice at Collection - Employees, Applicants, Owners, Directors, Officers and Contractors

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

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