Director, Performance Marketing

3 weeks ago

New York, United States Front Row Germany Full time
Director, Performance Marketing - Marketplace Partnership
  • Full-time

New York, US

About Front Row:

We partner with leading brands to accelerate their ecommerce growth. We leverage our capabilities and proprietary technology to design, market, distribute and accelerate brands on a global scale. We’re continually cultivating functional areas of expertise and retaining the highest caliber of talent while sharing knowledge and data, creating efficiencies, and looking at every aspect of our client’s business from a 360 perspective. We work effectively to give every client the hands-on support, niche knowledge, and first-access they need to win in the world’s most competitive commerce markets. We live for the exchange of energy between brands and audiences, and we’ve made it our mission to expand every brand’s market share and heart share. We believe every transaction has the potential to be transformational. We leverage data-driven insights from Catapult, our proprietary technology, and our deep understanding of marketplaces like Amazon, Walmart.com, and TikTok Shop, to craft strategies unique to each brand we work with.

About the Role:

The director of performance marketing will be responsible for the continued leadership, management, and performance of Front Row’s core Amazon business and online marketplace expansion, including Instacart, Walmart, and Criteo. This person will focus on revenue growth and client retention. This person will work closely with the VP of Marketplace Performance to develop the ad tech offering and maximize product and analytics quality for clients. As a leader within the company, this person’s main responsibility lies within advertising across Amazon and online marketplaces, but is not limited to these departments (SEO continues to be a larger focus).

Job Highlights:

  • Lead and own PPC strategy for ~5-7 accounts as the primary media buyer.
  • Manage a pod of team members (1-3).
  • Serve as a primary client sponsor for major clients within your pod.
  • Collaborate with leadership across performance marketing, data, and insights to improve Front Row’s offering.
  • Support updated SOPS and hiring of new team members.
  • Room to grow across thought leadership within the e-commerce industry.
  • Continuously evaluate and improve on performance.

Responsibilities:

  • Utilize expertise in Amazon PPC marketing strategies to oversee campaigns.
  • Evaluate team-member capacity and allocate new clients as needed.
  • Oversee new client onboardings to ensure an optimal experience.
  • Deep understanding and mastery of Amazon search and DSP.
  • Thorough understanding of various audiences and the ability to build and optimize target audiences.
  • Assist internal teams in enhancing client value through strategies across commerce operations and media.
  • Offer timely feedback and coaching to team members.
  • Partner with cross-functional teams to develop scalable processes.
  • Regularly review and optimize internal processes.
  • Collaborate with Managers to build a strong talent pool.
  • Manage account budgets, generate reports, and implement optimizations.
  • Build and maintain strong client relationships.
  • Enhance Front Row’s PPC offerings by training team members.
  • Assist in onboarding new hires and develop training plans.
  • Analyze clients' business needs to develop targeted campaigns.
  • Lead the PPC component of client calls.
  • Research creative and audience performance.
  • Onboard new or existing clients by evaluating past performance.
  • Participate in Advertising department meetings.
  • Advanced in Excel/Sheets, Google Slides, SQL, and Seller Central Reporting.
  • Clear understanding of retail and marketplace platforms on Amazon.
  • Support Brand Strategy with forecasting and strategy.
  • Assist with the rollout of new features and platforms.
  • +5 years of hands-on experience with Amazon PPC.
  • 3p/1P Ad Management required.
  • Strong knowledge of Amazon PPC, Amazon DSP, and AMC.
  • Years managing a team of people (ideally 3+ direct reports).
  • Agency/Aggregator experience is a plus.
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