Ad Partnerships Marketing Lead

2 days ago


New York, United States Philo Full time

Philo is searching for a highly motivated, creative-meets-strategic thinker who can ideate, develop, and execute strategies and tactics aimed at maximizing ad sales revenue to join our innovative, programmatic-first team. Reporting to the Head of Advertising with a dotted line to Marketing, this individual will be responsible for developing, positioning, packaging, and promoting Philo’s ads business. The role requires a leader with diverse skillsets to help us shape essential functions that are critical for growth, such as sales narratives, ad product marketing, B2B marketing, communications, sponsorships, and event management. It will be a pivotal partner to Philo's advertising sales team to support revenue growth across all lines of business (through direct sales, resellers, and programmatic channels) and industries (such as all retail categories, automotive, political, etc.). Philo is a start-up environment that requires this role to both lead and execute, setting high-level strategies while balancing executional needs. What You’ll Do: Key partner to Philo's advertising sales team to support revenue goals by developing, positioning, packaging, and promoting elements such as sales narratives, ad products, and other B2B marketing tactics. Collaborate with the ads team to craft Philo’s client-facing, go-to-market narrative and value proposition to educate and influence the advertising community on the benefits and differentiators of Philo's product, audience, and ecosystem using data, audience insights, client feedback, and more. Oversee the design, development, and execution of research, thought leadership projects, and sales materials. Generate and execute cross-channel media plans (OOH, digital, search, social) targeted to the advertising community to drive awareness and leads for the Philo ads business. Work closely with Philo comms to secure high-profile placements, speaking engagements, etc., that highlight Philo’s leadership position in the CTV and programmatic advertising space. Prioritize and plan ad industry event attendance, sponsorships, etc. Coordinate marketing resources across different teams and ensure that production meets the budgeted level and program objectives, including timely delivery of objectives. Engage stakeholders across Ad Sales/Partnerships, Marketing, Communications, Design, Product, Data Science, Finance, and Content/BD in both the development and launch of advertising-focused marketing initiatives. Develop new ideas and communicate potential uses for analytics across the business. Understand financial and ad effectiveness metrics and apply them toward marketing plans for budget and margin assurance purposes. Communicate learning/recommendations and obtain buy-in from Ad Sales/Partnerships, Marketing, and senior leaders. Ensure the team is maintaining and improving ongoing ad product marketing programs, analyses, and reports. Command a thorough grasp of the CTV ad sales marketplace and supply chain, including competitors, ad-tech players, and measurement/data providers. Exercise independent judgment and discretion in matters of significance. What You’ll Bring: Minimum 10+ years experience in B2B marketing for CTV, digital video or Ad Tech. Deep understanding of CTV and ad tech landscape, including players, trends, publications, events. Understanding of both direct and programmatic sales models and ability to craft stories for both perspectives. Proven experience formulating and implementing cross-channel media plans (including OOH, digital, search, and social) specifically tailored to engage media advertising professionals. Extremely proactive with the drive to achieve your own and broader business goals. A passion for providing best-in-class, innovative CTV solutions for brands and improved experience for viewers. A collaborative nature that thrives when working with cross-functional teams. Ability to excel in a fast-paced, exciting environment while maintaining an unwavering dedication to quality work. Humility, drive, curiosity, and resourcefulness. BS/BA degree. Status: Full-time Location: Brooklyn, NY Compensation: Includes annual salary between $170K - $210K depending on experience and location, company stock options and health benefits. We value a diverse and inclusive workplace and we welcome people of different backgrounds, experiences, skills, and perspectives. Philo is an equal opportunity employer. We believe that everyone does their best work when they are supported by each other and the company, and we offer a generous set of benefits to make sure the Philo team is happy and healthy. #J-18808-Ljbffr



  • New York, United States Philo Full time

    Philo is searching for a highly motivated, creative-meets-strategic thinker who can ideate, develop, and execute strategies and tactics aimed at maximizing ad sales revenue to join our innovative, programmatic-first team. Reporting to the Head of Advertising with a dotted line to Marketing, this individual will be responsible for developing, positioning,...


  • New York, United States Philo Full time

    Philo is searching for a highly motivated, creative-meets-strategic thinker who can ideate, develop, and execute strategies and tactics aimed at maximizing ad sales revenue to join our innovative, programmatic-first team. Reporting to the Head of Advertising with a dotted line to Marketing, this individual will be responsible for developing, positioning,...


  • New York, United States Pixalate Full time

    Employment Type: Full-Time Location: New York, NY Minimum Experience: 7+ years Role: Hybrid Pixalate is an online trust and safety platform that protects businesses, consumers, and children from deceptive, fraudulent, and non-compliant mobile, CTV apps and websites. Our software and data have been used to unearth multiple high-profile criminal and illegal...


  • New York, United States Pixalate Full time

    Employment Type: Full-Time Location: New York, NY Minimum Experience: 7+ years Role: Hybrid Pixalate is an online trust and safety platform that protects businesses, consumers, and children from deceptive, fraudulent, and non-compliant mobile, CTV apps and websites. Our software and data have been used to unearth multiple high-profile criminal and illegal...


  • New York, United States Screenvision Media Full time

    Job DescriptionJob DescriptionScreenvision Media is a premier cinema, video, and media organization that curates powerful and uncluttered storytelling for brands, exhibitors, and audiences at movie theatres nationwide. Our goal is to create engaging, technology forward media solutions for all of our partners, both big and small. We take pride in a culture...


  • New York, United States The Path Entertainment Group Full time

    Overview:We are seeking a visionary and results-driven Head of Marketing and Partnerships to lead our marketing efforts for our multi site attraction from its pre-opening phase through to its establishment in the market. This role will be instrumental in building and growing the brand, executing impactful campaigns, and driving productivity and growth. The...


  • New York, United States Solomon Page Full time

    Our client, a media and entertainment non-profit in NYC, is looking for a temp-to-perm Director of Marketing and Partnerships. The Director of Marketing and Partnerships will play a pivotal role in fortifying the company's brand presence and fostering revenue growth. This multifaceted position demands a visionary leader capable of orchestrating strategic...


  • New York, United States Front Row Germany Full time

    Director, Performance Marketing - Marketplace PartnershipFull-timeNew York, USAbout Front Row:We partner with leading brands to accelerate their ecommerce growth. We leverage our capabilities and proprietary technology to design, market, distribute and accelerate brands on a global scale. We’re continually cultivating functional areas of expertise and...


  • New York, New York, United States Amazon Full time

    **Job Overview**Amazon Ads is seeking an accomplished Product Marketing professional to lead the development of messaging, positioning, and marketing activities for our ads solutions. As a Senior Marketing Strategist, you will shape and develop the brand and positioning for our growing suite of products, drive the future vision of how we bring new...


  • New York, United States comScore Full time

    Business Development Partnerships, Proximic by Comscore Job Title: Business Development Partnerships, Proximic by Comscore Location: Remote or New York, NY Come join the Proximic by Comscore team, a high growth startup within Comscore focused on programmatic targeting! Our team is relentlessly pursuing how to change the world of programmatic advertising by...


  • New York, United States the Ad Council Full time

    Job Summary Due to the nature of the role, we are only considering applicants who live within close proximity to NYC. The Assistant Manager, Marketing & Communications (Contract Employee)is responsible for supporting and driving communication strategies for the Ad Council brand and its social impact campaigns. You will serve as a gatekeeper of the Ad Council...


  • New York, New York, United States Smadex SLU Full time

    About SmadexSmadex is a leading advertising technology company founded in Barcelona with operations across the globe. We're passionate about helping businesses grow through our cutting-edge platform, built with top technology and powerful machine learning algorithms.We're currently seeking a highly skilled Sales Director to lead our US sales team and drive...

  • Marketing Strategist

    3 hours ago


    New York, New York, United States Excel Sports Management Full time

    About Excel Sports ManagementExcel Sports Management is a leading sports agency that represents top-tier talent, blue-chip brands, and marquee properties. Our success stems from our people, our high character reputation, and our commitment to fostering a diverse and welcoming work environment. We focus on building strong relationships, leveraging valuable...


  • New York, United States ad+one Full time

    Location: NYC (Hybrid) Associate Director, Biddable Media (Paid Search/Paid Social) Salary: DOE $115k-$130k Our client, a fast growing, innovative, independent media agency in NYC is seeking an Associate Director, Biddable Media (Paid Search/Paid Social). They are seeking a paid media professional with a proven track record. This role offers the chance to...


  • New York, New York, United States Within Full time

    Company OverviewWITHIN is a pioneering performance branding company, partnering with leading brands to drive business growth through innovative marketing strategies. Our integrated operating model breaks down traditional marketing silos, enabling seamless collaboration across creative and media, performance and brand, and media channels.SalaryThe estimated...


  • New York, United States BSE Global Full time

    BSE Global ("BSE") is a multifaceted sports and entertainment business that brings people together to experience music, sports, and culture through our teams and venue. Through these experiences and in our workplace, we strive to elevate our business, grow our fan base, and cultivate a community anchored in belonging and inclusion in every aspect, on and off...


  • New York, United States BSE Global Full time

    BSE Global ("BSE") is a multifaceted sports and entertainment business that brings people together to experience music, sports, and culture through our teams and venue. Through these experiences and in our workplace, we strive to elevate our business, grow our fan base, and cultivate a community anchored in belonging and inclusion in every aspect, on and off...


  • New York, United States EDO Full time

    Who We Are EDO is the TV outcomes company - a leading platform measuring Convergent TV advertising. Combining real-time engagement signals with world-class decision science, EDO maximizes creative and media performance for modern marketers at leading brands, TV networks, entertainment studios, and ad agencies. EDO's investment-grade data align advertising...


  • New York, United States EDO Full time

    Who We Are EDO is the TV outcomes company - a leading platform measuring Convergent TV advertising. Combining real-time engagement signals with world-class decision science, EDO maximizes creative and media performance for modern marketers at leading brands, TV networks, entertainment studios, and ad agencies. EDO's investment-grade data align advertising...

  • Sr. Marketing Manager

    1 month ago


    New York, United States ZipRecruiter Full time

    Job DescriptionJob DescriptionWe offer a hybrid work environment. Most US-based positions can also be performed remotely (any exceptions will be noted in the Minimum Qualifications below.)Our Mission: To actively connect people to their next great opportunity.Who We Are: ZipRecruiter is a leading online employment marketplace. Powered by AI-driven smart...