Product Marketing Manager, WW Fuse Marketing
3 weeks ago
The WW Fuse team at Amazon Services Inc is seeking a talented Product Marketing Manager to help build amazing programs that deliver high-impact campaigns and best-in-class customer journeys.
This role requires a strong experience in global product marketing management, with the ability to develop, iterate, and execute successful launch and sustaining campaigns and funnel experiences.
The Product Marketing Manager will work collaboratively with cross-functional teams to align messaging, positioning, and marketing initiatives that make Amazon an attractive place for partners to grow their business using cutting-edge technology solutions.
Key Responsibilities:- Develop and execute comprehensive product marketing strategies that drive awareness, adoption, and growth.
- Collaborate with cross-category teams, including marketing, product management, and technology, to ensure alignment between partners and internal teams.
- Work with partners to understand their customers and build programs and offers that appeal across segments and deliver great results.
- Build scalable programs that can be replicated across partners, products, regions, and industry segments.
- Partner with Business Development on the sell-in of new partnerships with pitches, proposals, and B2B communications that bring Amazon content and services to life.
- Continually optimize partnerships from launch through ongoing sustaining efforts to maximize performance.
- 5+ years of professional non-internship marketing experience.
- Experience using data and metrics to drive improvements.
- Experience with Excel or Tableau (data manipulation, macros, charts, and pivot tables).
- Experience communicating results to senior leadership.
- Experience building, executing, and scaling cross-functional marketing programs.
- Experience leading go-to-market for consumer software or hardware product launches.
- Experience prior success in driving execution of large-scale project plans with multiple teams in support of business goals.
- Demonstrated ability to build long-lasting, mutually beneficial business partnerships throughout the business cycle and across different regions.
- Experience working closely with Business Development in negotiating and navigating complex business relationships that result in win/win outcomes.
- Experience collaborating with partners and internal teams across multiple regions, navigating different cultures, and understanding different customer segments.
- Tenacity and sense of urgency; the ability to make things happen quickly with large, less nimble partners and/or teams.
- Strong time-management skills.
- Excellent written communications and business case writing skills.
- Must be willing to travel.
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.
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