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Director of Marketing, Advanced Analytics

1 month ago

Minneapolis, United States Best Buy Full time
The Director of Marketing, Advanced Analytics, is responsible for the strategy, execution and adoption of marketing analytics, optimization, reporting and high impact insights. The Strategic Analytics team is responsible for leveraging data and analytics to inform decision making across all parts of the enterprise, fueling our ability to unleash the next generation of customer experiences and to transform the way Best Buy operates. In this role, you will blend experience with advanced analytics tools, thought leadership in analytic strategy, and a proven ability to work across business and technology teams to deliver insights driving outcomes for top priorities. This role requires strong relationship building and tops-down prioritization through partnership with the Chief Marketing Officer and Marketing Leadership Team, as well as cross-functional partners such as Finance, Technology, and other Advanced Analytics teams.

This role is hybrid, which means you will be required to work some days on-site at the Best Buy location listed on this posting and some days virtually from home or other non-Best Buy location. The specific work arrangements vary by role and team. The recruiter or hiring manager will provide more details during the hiring process.

What you'll do
  • Develop marketing analytics strategies that advance data and analytics applications in support of multiple internal/external stakeholders
  • Manage and evolve portfolio of marketing effectiveness and optimization capabilities to meet changing needs of media and advertising partners
  • Lead and coach a diverse and high-performing team to expand and advance the role and impact of marketing analytics throughout Best Buy
  • Develop relationships and collaborate with business partners across Marketing, Advanced Analytics, Finance, and Digital & Technology to leverage best-in-class platforms and support multi-disciplinary business needs
  • Blend strong analytical aptitude with business acumen to understand marketing strategy, objectives and drive data-driven analyses that serves the customer first
  • Proactively deliver insights to marketing leaders that positively impact the business through increased adoption of data-driven decision making
  • Provide marketing effectiveness subject matter expertise through a proactive, unbiased approach
  • Keep abreast of new theories, strategies, and best practices in the industry, and think beyond current knowledge and existing assumptions to develop new solutions, applications, and strategies
  • Develop a strategic vision for the team and participate in budgeting and the annual planning process
Minimum Requirements:
  • Bachelor's degree in statistics, mathematics, economics, engineering, the physical sciences, computer science, marketing/business or similar field with quantitative rigor OR equivalent experience
  • 10 years or more experience in retail, analytics, business, or related area
  • 5 years or more experience applying analytical techniques to answer business questions or scientific questions
  • 6 years or more of direct or indirect managerial or leadership experience
Preferred Requirements:
  • Masters degree in business, statistics, mathematics, economics, engineering, the physical sciences, computer science or similar field with quantitative rigor
  • 5 years or more experience working with marketing audience development and/or CRM strategy
  • Demonstrated success collaborating/influencing cross functional business teams/decisions
  • 5 years or more experience leveraging data science and data visualization tools, such as SQL, Tableau/PowerBI, SAS, R and/or Python
  • 3 years or more of influencing and presenting to executives
  • High financial acumen with understanding of concepts such as ROI and incrementality
What’s in it for you
We’re committed to helping our people thrive at work and at home. We offer generous benefits that address your total well-being and provide support as you need it, especially key moments in your life.

Our benefits include:
  • Competitive pay
  • Generous employee discount
  • Physical and mental well-being support
About us
As part of the Best Buy team, you’ll help us fulfill our purpose to enrich lives through technology. We bring that to life every day by humanizing and personalizing tech solutions for every stage of life — in our stores, online and in customers’ homes.

Our culture is built on deeply supporting and valuing our amazing employees who make it all possible. We’re committed to being a great place to work, where you can unlock unique career possibilities. Above all, we aim to provide a place where you can bring your full, authentic self to work now and into the future. Tomorrow works here.™

Best Buy is an equal opportunity employer.PandoLogic. Category:Technology, Keywords:Advanced Analytics Director, Location:Minneapolis, MN-55423