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Sales Manager

2 months ago

Solon, United States AMS Franchise Solutions Full time

SUMMARY: The Sales Manager plays a pivotal role in driving revenue growth and enhancing our market presence in the region. Lead the sales efforts of the hotel, cultivating relationships, optimizing performance, and elevating the brand to new heights. The Sales Manager embodies the corporate mission and values, thereby driving the hotel's success and reputation in the industry.


PRINCIPAL DUTIES AND RESPONSIBILITIES:

  1. Empowerment and Engagement:
    1. Empower and engage the sales team by fostering a culture of trust, collaboration, and accountability.
    2. Provide leadership and support to team members, empowering them to take ownership of their roles and contribute to the overall success of the hotel.
    3. Create an inclusive and supportive work environment where team members feel valued, motivated, and inspired to achieve their full potential.
    4. Report and document all work-related incidents, and guest and associate injuries promptly to the General Manager (GM), Human Resources (HR), and the Executive Vice President (EVP) following safety and security protocols.
    5. Follow brand procedures for handling emergencies such as evacuations, medical emergencies, and natural disasters, while maintaining awareness of any undesirable individuals on the property premises.


  1. Talent Management:
    1. Develop top talent to ensure a high-performing sales team that consistently exceeds targets and delivers exceptional guest experiences.
    2. Conduct regular performance evaluations and provide ongoing coaching and feedback to drive continuous improvement and professional development.
    3. Identify opportunities for career advancement and succession planning, nurturing talent within the organization and fostering a culture of growth and opportunity.
    4. Develop and empower the sales team and leadership through ongoing training utilizing brand resources to effectively qualify business leads.


  1. Improvement:
    1. Continuously assess and optimize sales strategies and processes to drive revenue growth and enhance market competitiveness by monitoring industry trends, competitor activities, and guest feedback to identify opportunities for innovation and improvement.
    2. Lead by example in embracing a culture of continuous improvement, encouraging team members to challenge the status quo and pursue excellence in all aspects of their work.
    3. Assist in preparing and executing the annual revenue budget and marketing plan to drive strategic growth initiatives.
    4. Managing sales efforts aligned with the marketing plan to optimize revenue generation and market penetration.
    5. Cultivate leads using diverse channels like cold calls, telemarketing, referrals, networking, and targeted sales blitzes.
    6. Review monthly reports to extract actionable insights for continuous performance enhancement.



    1. Develop and implement quarterly sales action plans with clearly defined SMART goals for measurable success. Analyze weekly/monthly STAR data reports to refine strategies and improve occupancy rates and ADR penetration.
    2. Coordinate weekly sales meetings in collaboration with the Corporate Director of Sales & Revenue Management to ensure alignment and goal attainment.
    3. Create compelling marketing collateral to bolster sales efforts and effectively showcase the hotel's offerings.


  1. Brand Management:
    1. Represent the hotel with integrity, and professionalism, and embodying our core values and commitment to excellence by maintaining brand standards and ensuring alignment with corporate guidelines in all sales and marketing activities.
    2. Collaborate with marketing teams to develop and execute brand-building initiatives, promotional campaigns, and collateral materials that effectively showcase the unique value proposition of our hotel.
    3. Maintain strong relationships with competitor hotels, lead sources, clients, and the local community by actively participating in community relations meetings, including those held by the Chamber of Commerce, Tourism boards, and other relevant organizations.


WORKING CONDITIONS:

  1. The majority of work is performed in a lighted, heated, and cooled environment typical of a hotel.
  2. Local travel is necessary for support of hotel operations.
  3. Occasional travel to Brand sponsored training is required with overnight lodging.
  4. Willingness and ability to work in other hotels


IN ADDITION TO THE ABOVE DUTIES/RESPONSIBILITIES, THE ESSENTIAL FUNCTIONS OF THIS JOB INCLUDE:

  1. Ability to work effectively as a team member, supporting co-workers and upholding policies through positive words and actions.
  2. Ability to respond appropriately in various situations, demonstrating resilience and completing assignments effectively under pressure.
  3. Ability to set an example for all hotel associates by displaying urgency towards associate and guest needs and fostering positive interactions with the public.
  4. Ability to represent the organization professionally and effectively in the business community and to the public, enhancing the company's reputation and brand image.
  5. Performs other duties as assigned by the Corporate Director of Sales & Revenue Management to support operational needs and achieve organizational objectives.


KNOWLEDGE, SKILLS, AND ABILITIES REQUIRED:

  1. A related college degree in Business, Hospitality Management, Marketing, or a related field is required, or equivalent sales experience will be considered.
  2. Minimum of 3-5 years of sales experience in the hospitality industry, with a proven track record of meeting and exceeding targets.
  3. Strong leadership, communication, and interpersonal skills, with the ability to inspire and motivate team members.
  4. Strategic thinker with a customer-centric mindset and with an understanding of revenue generation and profit/loss implications, enables strategic decision-making to maximize profitability.
  5. Ability to perform the physical aspects of the job, including sitting, bending, climbing, standing, reaching, and walking for up to 90% of the workday, as well as lifting and carrying objects weighing up to 60lbs.
  6. Proficient in Microsoft Word, Excel, Outlook, and other relevant software packages.
  7. Must possess a valid driver’s license, maintain proper car insurance coverage, and have access to a reliable vehicle for business-related travel.