Vice President of Marketing

3 weeks ago

denver, United States Critical Fit Recruiting Full time

Vice President of Marketing & Sales - Services - Denver, CO


DESCRIPTION:

We are looking for a dynamic and experienced Vice President of Marketing to join our executive team. The successful candidate will develop and implement comprehensive marketing strategies to drive growth and help double the firm's size. This role requires a seasoned marketing leader with a proven track record of growing firms or companies in the service industry.


RESPONSIBILITIES:

  • Strategy Development: Develop and execute innovative marketing strategies to drive firm growth and achieve revenue targets.
  • Executive Partnership: Partner with the CEO and executive team to formulate and implement strategic initiatives.
  • Marketing & Sales Channel Leadership: Lead and manage all aspects of marketing, including PR, brand management, event planning, and digital marketing. Develop and implement a comprehensive sales channel marketing strategy aligned with business objectives, focusing on customer acquisition, retention, and conversion optimization.
  • Data-Driven Decisions: Utilize advanced digital marketing analytic tools to track performance, optimize campaigns, and report on key metrics. Optimize digital and website marketing campaigns across all media and e-commerce channels
  • Customer Acquisition & Retention: Implements strategies to acquire new customers and increase loyalty through targeted advertising, strategic partnerships, and other means.
  • Performance Analytics: Establishes key performance indicators (KPIs) to measure effectiveness. Analyzes metrics such as conversion rates, customer acquisition cost (CAC), and return on ad spend (ROAS) to optimize campaign performance.
  • Team Management: Build, grow, and manage a high-performing marketing team.
  • Collaboration: Work with C-suite executives to align marketing efforts with overall business objectives.
  • Brand Enhancement: Drive brand awareness and enhance the firm's reputation through strategic PR and branding initiatives.
  • Budget Management: Develop and manage the marketing budget, ensuring effective allocation of resources.
  • Innovation and Creativity: Generate new and innovative ideas to differentiate the firm's services and maximize lead creation. Devise both existing and new ways to derive value differentiation.


BACKGROUND PROFILE:

  • Required: Bachelor's degree in Marketing, Business, or a related field.
  • Preferred: MBA or advanced degree.
  • Experience: Proven experience in a senior marketing leadership role with a track record of growing firms or companies in the service industry. Strong preference for candidates with a history of growing companies or firms to $25M or more in revenue.
  • Skills: Extensive experience in PR, brand management, and digital marketing. Strong analytical skills and proficiency in using the latest digital marketing analytic tools.
  • Innovation: Demonstrated ability to innovate and generate new ideas to drive marketing success.
  • Presence: Exceptional executive presence and confidence in working with the C-suite and other senior leaders.
  • Initiative: Self-starter with a demonstrated ability to build, grow, and manage marketing teams.
  • Communication: Excellent communication, leadership, and interpersonal skills.

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