Marketing Analytics Manager
1 month ago
AARP is the nation's largest nonprofit, nonpartisan organization dedicated to empowering people 50 and older to choose how they live as they age. With a nationwide presence, AARP strengthens communities and advocates for what matters most to the more than 100 million Americans 50-plus and their families: health and financial security, and personal fulfillment. AARP also works for individuals in the marketplace by sparking new solutions and allowing carefully chosen, high-quality products and services to carry the AARP name. As a trusted source for news and information, AARP produces the nation's largest-circulation publications, AARP The Magazine and the AARP Bulletin .
AARP's Integrated Communications and Marketing (ICM) Group includes Membership, Content and Editorial, Customer Experience, External Relations, Brand Strategy and Strategic Communications. Across paid, earned, shared and owned channels, ICM manages AARP's reputation, drives engagement and member growth, and showcases AARP's mission and value through one, integrated voice.
The Marketing Analytics Manager gathers, analyzes, and shares marketing data and insights to improve marketing performance. Collects and evaluates data effectiveness and operational execution of marketing campaigns, measuring customer satisfaction or retention. Consults with management to discuss marketing data insights and trends. Collaborates with management to identify opportunities to streamline marketing data processes and develops new procedures that support the business unit/department.
Responsibilities
Develops and oversees digital and offline campaign tracking requirements. Manages data quality control, classification, and upload to database/CMS platforms. Designs cross-team campaign templates, processes, and / or procedures and performs peer quality controls. Develops and completes all ad hoc, weekly, monthly, and quarterly reporting deliverables. Provides analysis for optimization of marketing spend and other strategic issues. Collaborates with marketing teams to share insights & learnings with providers. Manages campaign process including executing timely and accurate campaign files, count requests, reporting and analyses. Gather and interpret data to develop actionable steps to improve digital experiences and optimize business performance. Identifies and explores opportunities for expanding data sources and/or custom models. Analyzes data for multiple enterprise-wide priorities including digital member behavior, content consumption, marketing campaigns, test and learn campaigns, and audience targeting and optimization efforts
Qualifications
Bachelor's degree and 5+ years of experience developing, analyzing, and reporting on highly transaction websites. Experience with Adobe Analytics and Tableau reporting suites. Ability to interpret data and draw actionable insights and make recommendations to the business.
Preferred:
Experience working in a direct response marketing-driven organization Experience with reporting on personalized digital experiences. Any analytics certifications.
AARP will not sponsor an employment visa for this position at this time.
Additional Requirements
Regular and reliable job attendance Effective verbal and written communication skills Exhibit respect and understanding of others to maintain professional relationships Independent judgement in evaluation options to make sound decisions In office/open office environment with the ability to work effectively surrounded by moderate noise
Hybrid Work Environment
AARP observes Mondays and Fridays as remote workdays, except for essential functions. Remote work can only be done within the United States and its territories.
Compensation and Benefits
AARP offers a competitive compensation and benefits package including a 401(k); 100% company-funded pension plan; health, dental, and vision plans; life insurance; paid time off to include company and individual holidays, vacation, sick, caregiving, and parental leave; performance-based and peer-based recognition and tuition reimbursement.
Equal Employment Opportunity
AARP is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. AARP does not discriminate on the basis of race, ethnicity, religion, sex, color, national origin, age, sexual orientation, gender identity or expression, mental or physical disability, genetic information, veteran status, or on any other basis prohibited by applicable law.
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