General Manager, High-Value Audience Acquisition

4 weeks ago

Englewood, United States DISH Network Corporation Full time

Company Summary

DISH, an EchoStar Company, has been reimagining the future of connectivity for more than 40 years. Our business reach spans satellite television service, live-streaming and on-demand programming, smart home installation services, mobile plans and products, and now we are building America's First Smart Network.

Today, our brands include EchoStar, Hughes, DISH TV, Sling TV, Boost Infinite, Boost Mobile, DISH Wireless, OnTech and GenMobile.

Department Summary

Our marketing and advertising teams bring a unique blend of skills to tell the DISH TV and Sling TV story. Whether coordinating high-level messaging for the C-suite, interacting with journalists to drive breaking news or launching a campaign around our latest innovation, our teams lend their voice to the future of communication.

Job Duties and Responsibilities

We are seeking a strong, results-oriented team leader to manage our high-value and prequalified subscriber acquisition program through direct mail & digital channels and across brands. The successful candidate will work cross-functionally to deliver integrated and aligned marketing plans that effectively grow the business, create brand awareness, and drive long-term, profitable customer acquisitions.

Key Responsibilities:

* Lead team responsible for developing and executing comprehensive direct mail & digital strategies targeting prequalified leads to drive profitable long-term customer acquisitions
* Collaborate with internal teams, including marketing, analytics, and creative, to develop targeted and cohesive direct mail & digital campaigns aligned with business objectives and customer segmentation
* Manage end-to-end direct mail campaign process, including list segmentation, creative, offer strategy & implementation, production & distribution while creating and defending business cases to educate on strategy, testing, expected results and secure funding
* Analyze campaign performance and key metrics to identify areas for future testing, optimization and make data-driven recommendations for improvement
* Stay informed about industry trends and best practices in direct mail, digital and other direct response marketing to ensure our campaigns remain innovative and effective
* Lead prospect prequalification process to establish criteria and guidelines for lead qualification, segmenting for DM or Digital, in collaboration with cross-functional teams
* Implement processes, systems and tools to streamline and manage prequalification process, across all available channels, and improve the efficiency of process and results
* Monitor lead quality and provide regular reports and insights to stakeholders on prequalification performance, customer mix, future strategies and optimizations
* Collaborate with sales teams for alignment of prequalified program and sales strategies, capabilities and processes to maximize budget & return, regardless of channel
* Continuously optimize prequalification criteria based on feedback and performance while evaluating additional data for targeting, personalization & performance improvements

Skills, Experience and Requirements

Education and Experience:

* Bachelor's degree in marketing, business administration, or related field
* Proven experience (8+ years) in direct mail marketing management (digital experience a plus), with strong record of designing and executing successful prequalified campaigns

Skills and Qualifications:

* Experience in lead generation and prequalification, preferably in the telecommunications or entertainment industry
* Strong analytical skills and proficiency in data analysis tools to track and measure campaign performance
* Excellent team leadership and project management skills, with the ability to manage multiple campaigns simultaneously and meet tight, overlapping deadlines
* Strategic thinker with a creative mindset and a passion for developing innovative marketing solutions
* Strong communication and collaboration skills, with the ability to effectively interface with cross-functional teams and executive leadership team
* Proficiency in marketing automation tools and CRM systems
* Ability to thrive in a fast-paced, dynamic environment and adapt to changing priorities
* Relevant certifications (e.g., DMA Certification in Direct Mail) a plus

Salary Ranges

Compensation: $110,110.00/Year - $157,300.00/Year

Benefits

We offer versatile health perks, including flexible spending accounts, HSA, a 401(k) Plan with company match, ESPP, career opportunities and a flexible time away plan; all benefits can be viewed here: DISH Benefits.

The base pay range shown is a guideline. Individual total compensation will vary based on factors such as qualifications, skill level and competencies; compensation is based on the role's location and is subject to change based on work location. Candidates need to successfully complete a pre-employment screen, which may include a drug test and DMV check.

This will be posted for a minimum of 3 days or until the position is filled.

  • Lead Generation Specialist

    3 weeks ago

    Englewood, United States Carr Talent Acquisition Full time

    ABOUT US We are a growing, family-owned real estate investment firm in Denver, CO whose mission is to invest in our community. We have worked incredibly hard to develop a strong reputation within our community and pride ourselves on 100% positive feedback from our clients. We are eagerly seeking a talented full-time sales representative to join our real...

  • Lead Generation Specialist

    3 weeks ago

    Englewood, United States CARR Talent Acquisition Full time

    ABOUT US We are a growing, family-owned real estate investment firm in Denver, CO whose mission is to invest in our community. We have worked incredibly hard to develop a strong reputation within our community and pride ourselves on 100% positive feedback from our clients. We are eagerly seeking a talented full-time sales representative to join our real...

  • Lead Generation Specialist

    1 week ago

    Englewood, United States CARR Talent Acquisition Full time

    ABOUT US We are a growing, family-owned real estate investment firm in Denver, CO whose mission is to invest in our community. We have worked incredibly hard to develop a strong reputation within our community and pride ourselves on 100% positive feedback from our clients. We are eagerly seeking a talented full-time sales representative to join our real...

  • Lead Generation Specialist

    2 days ago

    Englewood, United States CARR Talent Acquisition Full time

    ABOUT US We are a growing, family-owned real estate investment firm in Denver, CO whose mission is to invest in our community. We have worked incredibly hard to develop a strong reputation within our community and pride ourselves on 100% positive feedback from our clients. We are eagerly seeking a talented full-time sales representative to join our real...

  • Lead Generation Specialist

    4 weeks ago

    Englewood, United States CARR Talent Acquisition Full time

    Job DescriptionJob Description ABOUT US We are a growing, family-owned real estate investment firm in Denver, CO whose mission is to invest in our community. We have worked incredibly hard to develop a strong reputation within our community and pride ourselves on 100% positive feedback from our clients.We are eagerly seeking a talented full-time sales...

  • Lead Generation Specialist

    2 weeks ago

    Englewood, United States CARR Talent Acquisition Full time

    Job DescriptionJob Description ABOUT US We are a growing, family-owned real estate investment firm in Denver, CO whose mission is to invest in our community. We have worked incredibly hard to develop a strong reputation within our community and pride ourselves on 100% positive feedback from our clients.We are eagerly seeking a talented full-time sales...

  • Digital Audience Strategist, Foods

    2 weeks ago

    Englewood Cliffs, New Jersey, United States Unilever Full time

    Background & Purpose of the JobDigital is changing everything about how consumer goods companies go to market. At Unilever we were at the front of the media revolutions in print advertising in the 1890s, in radio in the 1930s and in TV in the 1960s. Now we intend to be at the front of the digital revolution. At the heart of our response to this Digital...

  • Manager of Analytics

    2 weeks ago

    Englewood, United States beBee S US Full time

    Company SummaryDISH, an EchoStar Company, has been reimagining the future of connectivity for more than 40 years. Our business reach spans satellite television service, live-streaming and on-demand programming, smart home installation services, mobile plans and products, and now we are building America's First Smart Network™. Today, our brands...

  • Manager of Analytics

    1 week ago

    Englewood, United States beBee S US Full time

    Company SummaryDISH, an EchoStar Company, has been reimagining the future of connectivity for more than 40 years. Our business reach spans satellite television service, live-streaming and on-demand programming, smart home installation services, mobile plans and products, and now we are building America's First Smart Network™. Today, our brands...

  • Cardiovascular Value Analysis Manager

    1 month ago

    Englewood, United States CommonSpirit Health Full time

    **Overview** CommonSpirit Health was formed by the alignment of Catholic Health Initiatives (CHI) and Dignity Health. With more than 700 care sites across the U.S. from clinics and hospitals to home-based care and virtual care services CommonSpirit is accessible to nearly one out of every four U.S. residents. Our world needs compassion like never before....

  • Cardiovascular Value Analysis Manager

    1 month ago

    Englewood, United States Common Spirit Full time

    Overview CommonSpirit Health was formed by the alignment of Catholic Health Initiatives (CHI) and Dignity Health. With more than 700 care sites across the U.S. from clinics and hospitals to home-based care and virtual care services CommonSpirit is accessible to nearly one out of every four U.S. residents. Our world needs compassion like never before. Our...

  • Cardiovascular Value Analysis Manager

    1 week ago

    Englewood, United States Common Spirit Full time

    Overview CommonSpirit Health was formed by the alignment of Catholic Health Initiatives (CHI) and Dignity Health. With more than 700 care sites across the U.S. from clinics and hospitals to home-based care and virtual care services CommonSpirit is accessible to nearly one out of every four U.S. residents. Our world needs compassion like never before. Our...

  • Cardiovascular Value Analysis Manager

    2 weeks ago

    Englewood, United States CommonSpirit Health Full time

    **Overview** CommonSpirit Health was formed by the alignment of Catholic Health Initiatives (CHI) and Dignity Health. With more than 700 care sites across the U.S. from clinics and hospitals to home-based care and virtual care services CommonSpirit is accessible to nearly one out of every four U.S. residents. Our world needs compassion like never before....

  • Cardiovascular Value Analysis Manager

    1 month ago

    Englewood, United States CommonSpirit Health Full time

    Overview: CommonSpirit Health was formed by the alignment of Catholic Health Initiatives (CHI) and Dignity Health. With more than 700 care sites across the U.S. from clinics and hospitals to home-based care and virtual care services CommonSpirit is accessible to nearly one out of every four U.S. residents. Our world needs compassion like never before. Our...

  • Cardiovascular Value Analysis Manager

    4 days ago

    Englewood, United States CommonSpirit Health Full time

    Overview: CommonSpirit Health was formed by the alignment of Catholic Health Initiatives (CHI) and Dignity Health. With more than 700 care sites across the U.S. from clinics and hospitals to home-based care and virtual care services CommonSpirit is accessible to nearly one out of every four U.S. residents. Our world needs compassion like never before. Our...

  • Value Optimization Facilitator Senior

    3 weeks ago

    Englewood, United States CommonSpirit Health Mountain Region Full time

    Welcome to CommonSpirit Health Mountain Region: CommonSpirit Health Mountain Region is committed to building healthier communities, advocating for those who are poor and vulnerable, and innovating how and where healing can happenboth inside our hospitals and out in the community. With locations throughout Colorado, Utah, and Kansas, we deliver the same high...

  • eCommerce Marketing General Manager

    4 weeks ago

    Englewood, CO, United States DISH Network Full time

    Company SummaryDISH, an EchoStar Company, has been reimagining the future of connectivity for more than 40 years. Our business reach spans satellite television service, live-streaming and on-demand programming, smart home installation services, mobile plans and products, and now we are building America’s First Smart Network™.Today, our brands include...

  • Software Engineering Manager

    2 weeks ago

    Englewood, United States beBee S US Full time

    Company SummaryDISH, an EchoStar Company, has been reimagining the future of connectivity for more than 40 years. Our business reach spans satellite television service, live-streaming and on-demand programming, smart home installation services, mobile plans and products, and now we are building America's First Smart Network™. Today, our brands...

  • Software Engineering Manager

    2 weeks ago

    Englewood, United States beBee S US Full time

    Company SummaryDISH, an EchoStar Company, has been reimagining the future of connectivity for more than 40 years. Our business reach spans satellite television service, live-streaming and on-demand programming, smart home installation services, mobile plans and products, and now we are building America's First Smart Network™. Today, our brands...

  • Entry Level Marketing Manager

    3 weeks ago

    Englewood, United States RANR Management Full time

    Job DescriptionJob DescriptionRANR Management is looking for a competitive, sports-minded individual with experience in the restaurant, retail, and customer service industries to fill an immediate opening for an Entry Level Marketing Manager. The right Entry Level Marketing Manager candidate will love the thrill of a challenge, the excitement of working in a...