eCommerce Marketing General Manager
1 month ago
Company SummaryDISH, an EchoStar Company, has been reimagining the future of connectivity for more than 40 years. Our business reach spans satellite television service, live-streaming and on-demand programming, smart home installation services, mobile plans and products, and now we are building America’s First Smart Network™.Today, our brands include EchoStar, Hughes, DISH TV, Sling TV, Boost Infinite, Boost Mobile, DISH Wireless, OnTech and GenMobile. Department SummaryOur marketing and advertising teams bring a unique blend of skills to tell the DISH TV and Sling TV story. Whether coordinating high-level messaging for the C-suite, interacting with journalists to drive breaking news or launching a campaign around our latest innovation, our teams lend their voice to the future of communication.Job Duties and ResponsibilitiesThis position will lead eCommerce efforts within Sling TV and DISH TV, including leading a cross-functional team to drive onsite engagement and conversion and drive sales throughout the lifecycle. You will be a key member of the Video Services Marketing leadership team and will be responsible for managing activation, conversion, and sell-in targets for our brands. To achieve your goals, you will lead and manage a high-performing team to rapidly iterate and optimize the onsite funnel and marketing tactics in a dynamic competitive environment.In this role, you will work directly with various departments across Sling and DISH to develop acquisition and media strategies, monitor and assess the performance of our sites, and optimize the onsite experience via test and learn. As a leader, you will be a model for execution excellence, a creative problem-solver, and a respected thought leader who sets the tone of high performance within the organization.Key Responsibilities:Lead the team responsible for the end-to-end experience on Sling.com and DISH.com including, but not limited to, information seeking, new and former customer carts, account management and upsell, and cancel flowDevelop and execute the overall e-commerce strategy in alignment with the company's business objectives while capitalizing on market trends, competitive landscapes, and emerging technologies to enhance the online presence across DISH and SlingPartner with Product, Design, Development, and Operations teams to ensure that the product strategy is aligned with Sling’s brand and overall company goalsWork closely with the digital marketing team to align e-commerce strategies with overall marketing efforts, including SEO, SEM, social, device, programmatic media, and email campaignsEducate the marketing department on the “how” and “why” of the product to inform marketing strategy and tacticsDrive new capabilities in the form of site personalization and audience segmentation to enhance the customer journey, ensuring a positive and engaging site experienceOwn the planning and management of content on our site domainsMonitor daily conversion rate and product sales targets closely and strategize how to meet them through planning, testing, and optimization of site contentPartner closely with our creative team to request, ideate, and give feedback on creative assets needed to support site goalsUnderstand where and how traffic is being driven to our site and how to deliver a seamless, conversion-driven experience on-siteAnalyze and report onsite metrics, using insights to identify opportunities and chase them downSkills, Experience and RequirementsEducation and Experience:Bachelor’s degree from a 4-year university or equivalent combination of education and experience10+ years of experience including 5 years related experience in eCommerce merchandisingSkills and Qualifications:Adept at handling multiple competing priorities and duties in a fast-paced, results-driven, changing environment, with minimal daily oversightExceptional verbal and written communication skills; proven ability to communicate effectively and influence all levels of staffExperience working with MarTech tools like CDP, Adobe Stack (e.g., AEP, AEM, Target, etc), Salesforce Marketing Cloud, LiveRamp, Neustar, TeliumWorking knowledge and usage of Adobe Analytics (or Google Analytics); expertise in analytics preferredExperience managing large teams of diverse professionalsStrong customer and employee orientationAbility to travel 10% - 20% of time#LI-CS6Salary RangesCompensation: $110,110.00/Year - $157,300.00/Year BenefitsWe also offer versatile health perks, including flexible spending accounts, HSA, a 401(k) Plan with company match, ESPP, career opportunities, and a flexible time away plan; all benefits can be viewed here: DISH Benefits.The base pay range shown is a guideline. Individual total compensation will vary based on factors such as qualifications, skill level, and competencies; compensation is based on the role's location and is subject to change based on work location. Candidates need to successfully complete a pre-employment screen, which may include a drug test and DMV check.This will be posted for a minimum of 3 days or until the position is filled.Job type: FULL TIMECategories: Marketing
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