Regional Marketer, Assisted Living
4 months ago
Job Description:As a Regional Marketer, you will be responsible for developing and implementing marketing strategies to increase awareness and occupancy of our assisted living facilities. You will work closely with the executive team to create and execute marketing plans that drive growth and enhance our brand in the region.
Key Responsibilities:
- Develop and execute regional marketing plans to increase occupancy and revenue targets.
- Conduct market research to identify trends, opportunities, and competitive analysis.
- Build and maintain relationships with local healthcare providers, community organizations, and referral sources.
- Plan and coordinate events, open houses, and community outreach activities.
- Manage digital marketing campaigns, including social media, email marketing, and online advertising.
- Create marketing materials such as brochures, flyers, and presentations.
- Monitor and report on the effectiveness of marketing campaigns and adjust strategies as needed.
- Collaborate with the sales team to support lead generation and conversion efforts.
Qualifications:
- Bachelor’s degree in Marketing, Business, or a related field.
- Minimum of 3 years of experience in marketing, preferably in the healthcare or senior living industry.
- Strong understanding of digital marketing and social media platforms.
- Excellent communication and interpersonal skills.
- Ability to work independently and as part of a team.
- Proven track record of developing and executing successful marketing campaigns.
- Strong organizational and project management skills.
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