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Regional Marketing Director

2 months ago

Riverside, California, United States Tharon Group Full time
Job Description

At Tharon Group, we are dedicated to providing exceptional care and support to our residents. Our mission is to create a warm and welcoming environment where seniors can thrive.

Key Responsibilities:
  • Develop and Execute Regional Marketing Strategies: Create and implement marketing plans to increase awareness and occupancy of our assisted living facilities.
  • Conduct Market Research: Identify trends, opportunities, and competitive analysis to inform marketing decisions.
  • Build and Maintain Relationships: Foster partnerships with local healthcare providers, community organizations, and referral sources to drive growth and enhance our brand.
  • Plan and Coordinate Events: Organize open houses, community outreach activities, and other events to promote our facilities and services.
  • Manage Digital Marketing Campaigns: Develop and execute online marketing strategies, including social media, email marketing, and online advertising.
  • Create Marketing Materials: Design and produce marketing materials such as brochures, flyers, and presentations to promote our facilities and services.
  • Monitor and Report on Marketing Effectiveness: Track and analyze the success of marketing campaigns and adjust strategies as needed.
  • Collaborate with Sales Team: Work closely with the sales team to support lead generation and conversion efforts.
Qualifications:
  • Bachelor's Degree in Marketing or Related Field: A degree in marketing, business, or a related field is required.
  • Minimum 3 Years of Marketing Experience: A minimum of 3 years of experience in marketing, preferably in the healthcare or senior living industry.
  • Strong Understanding of Digital Marketing: A strong understanding of digital marketing and social media platforms is essential.
  • Excellent Communication and Interpersonal Skills: Excellent communication and interpersonal skills are required to build and maintain relationships with stakeholders.
  • Ability to Work Independently and as Part of a Team: The ability to work independently and as part of a team is essential to succeed in this role.
  • Proven Track Record of Developing and Executing Successful Marketing Campaigns: A proven track record of developing and executing successful marketing campaigns is required.
  • Strong Organizational and Project Management Skills: Strong organizational and project management skills are essential to manage multiple projects and priorities.