Regional Marketing Specialist
1 week ago
At The Gardens of Riverside, we are committed to delivering exceptional care and support to our residents. Our mission is to create a warm and welcoming environment where seniors can thrive.
Job SummaryWe are seeking a dynamic and experienced Regional Marketer to join our team and help us grow our presence in the community. As a Regional Marketer, you will be responsible for developing and implementing marketing strategies to increase awareness and occupancy of our assisted living facilities.
Key Responsibilities- Develop and execute regional marketing plans to drive growth and enhance our brand in the region.
- Conduct market research to identify trends, opportunities, and competitive analysis.
- Build and maintain relationships with local healthcare providers, community organizations, and referral sources.
- Plan and coordinate events, open houses, and community outreach activities.
- Manage digital marketing campaigns, including social media, email marketing, and online advertising.
- Create marketing materials such as brochures, flyers, and presentations.
- Monitor and report on the effectiveness of marketing campaigns and adjust strategies as needed.
- Collaborate with the sales team to support lead generation and conversion efforts.
- Bachelor's degree in Marketing, Business, or a related field.
- Minimum of 3 years of experience in marketing, preferably in the healthcare or senior living industry.
- Strong understanding of digital marketing and social media platforms.
- Excellent communication and interpersonal skills.
- Ability to work independently and as part of a team.
- Proven track record of developing and executing successful marketing campaigns.
- Strong organizational and project management skills.
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