Growth Marketing Director, B2B SAAS

2 months ago

City of Daşşak, United States Korn Ferry Full time

Korn Ferry is a global organizational consulting firm. We help clients synchronize strategy and talent to drive superior performance. Korn Ferry works with organizations to design their structures, roles, and responsibilities. We help them hire the right people to bring their strategy to life. And we advise them on how to reward, develop, and motivate their people. Our 10,000 colleagues serve clients in more than 50 countries.

Korn Ferry Digital is a scaled product business unit within Korn Ferry that develops and sells our suite of talent products and HR technology, supporting clients across six solution areas:

  • Organizational Strategy
  • Assessment and Succession
  • Talent Acquisition
  • Leadership and Professional Development
  • Sales and Service
  • Total Rewards

Our comprehensive talent suite leverages a combination of proprietary talent IP, talent data, analytics and insights to help customers understand their workforce and existing talent gaps, and deliver targeted talent interventions at scale using HR technology.

Growth Marketing Director – Global Campaigns

Job Summary: Korn Ferry is seeking a highly motivated Marketing Director responsible for shaping and executing the growth marketing strategy for our Digital Products that integrates with our broader GTM objective of positioning ourselves as a premier organizational consulting firm. This role requires a strategic thinker and experienced marketer who can develop and implement effective marketing programs to drive customer acquisition, revenue growth, and market share expansion within the B2B space. The Director will lead a high-performing team, collaborate cross-functionally, and leverage data-driven insights to achieve ambitious growth targets.

The ideal candidate will oversee the strategy, planning, activation, and coordination of brand and demand marketing campaigns that highlight our digital products as part of our story of unlocking potential for people, teams and organizations. This role involves close collaboration with our Product Marketing team and ensuring we have a GTM presence through a full funnel channel strategy.

Responsibilities:

  • Growth Marketing Strategy and Forecasting:
    • Develop a GTM strategy that supports revenue and pipeline growth targets.
    • Forecast impact of marketing campaigns on revenue and pipeline targets.
    • Collaborate with senior leadership and commercial leadership to ensure alignment.
  • Campaign Strategy and Planning:
    • Develop campaign strategy focused on Ideal Customer Profile (ICP), Persona, and Total Addressable Market (TAM) and customer journey.
    • Develop a campaign go-to-market (GTM) plan based on strategy.
    • Develop and drive integrated GTM campaigns to drive customer acquisition, engagement, and retention.
    • Collaborate with cross-functional teams to define campaign objectives, target audience, messaging, and KPIs.
    • Drive the campaign plan, ensuring everyone meets SLAs and adjusting as necessary.
  • Content Development and Management:
    • Lead the development of campaign messaging, content, and creative assets.
    • Collaborate with the content marketing team to create compelling content, including articles, ebooks, case studies, videos, social content etc.
    • Partner with web and design teams to get campaign pages and creative assets live.
    • Drive the creation and optimization of landing pages, email campaigns, and other campaign assets.
  • Campaign Execution and Optimization:
    • Ensure the execution of marketing campaigns across multiple channels, including email, social media, digital advertising, and events is aligned with strategy.
    • Responsible for campaign performance and optimization to improve ROI and KPIs.
    • Compile regular reports on campaign performance, continuously assessing and reporting on the results of campaigns and implementing improvements as necessary.
  • Cross-Functional Collaboration:
    • Partner with product marketing, marketing operations and web teams to design, test, and evolve lead nurturing tactics and build a cohesive demand generation strategy.
    • Collaborate with the sales, product and customer success teams to ensure campaign strategy aligns with commercial needs.
    • Organize stakeholder meetings, set agendas, and keep stakeholders informed.
    • Lead the execution of marketing programs from start to finish, uniting a cross-functional sales and marketing team, leveraging internal support via the enablement team, and driving collaboration.
    • Work closely with digital media agencies to ensure campaigns are activated effectively and that agencies are working off the same strategy.
  • Reporting and Analysis:
    • Analyze insights for campaigns.
    • Create monthly reporting decks shared with marketing and business stakeholders.
    • Conduct monthly reporting calls to business stakeholders by campaign.

Requirements:

  • 7+ years of experience in B2B marketing, with a focus on SaaS products.
  • Proven track record of developing and executing successful marketing campaigns.
  • Strong project management skills, with the ability to manage multiple projects simultaneously.
  • Strong analytical skills and expertise in data-driven decision-making.
  • Demonstrated experience in managing marketing budgets and achieving ROI targets.
  • Exceptional leadership and team management skills.
  • Proficiency in marketing technology tools and platforms, including CRM, marketing automation, and analytics systems.
  • Excellent communication, presentation, and interpersonal skills.
  • Ability to excel in a fast-paced, dynamic environment and adapt to changing priorities.
  • Creative thinker with a passion for marketing and technology.
  • Working understanding of account-based experiences and account-based marketing.

Tools we use:

  • SmartSheets
  • DOMO
  • Marketo
  • Bizible/Marketo Measure
  • HappyFox (ticketing system)
  • Terminus
  • Conductor
  • 6Sense
  • Bombora

Internal Mobility at Korn Ferry:

If you currently work for Korn Ferry or one of our affiliates, you must be eligible to apply for a different position within Korn Ferry to use the Careers Site. If you accept such a position, your benefits programs and Human Resources policies may change. Please consult with your HR contact for the new position concerning application eligibility, including any immigration/visa needs, benefit programs, and HR policies applicable to that position.

Korn Ferry is an Equal Employment Opportunity/Affirmative Action Employer - Minority/Female/Disability/Veteran

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, or veteran status or any other characteristic protected by federal, state, or local law.

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