Senior Director, Digital Marketing

1 month ago

Redwood City, United States C3 AI Full time

C3.ai, Inc. (NYSE:AI) is a leading Enterprise AI software provider for accelerating digital transformation. The proven C3 AI Platform provides comprehensive services to build enterprise-scale AI applications more efficiently and cost-effectively than alternative approaches. The C3 AI Platform supports the value chain in any industry with prebuilt, configurable, high-value AI applications for reliability, fraud detection, sensor network health, supply network optimization, energy management, anti-money laundering, and customer engagement. Learn more at: C3 AI

We are looking for a seasoned and motivated Senior Director, Digital Marketing to lead C3 AI's digital marketing efforts across all phases of the customer lifecycle—from brand awareness and consideration, to purchase and advocacy.

As a member of C3 AI's growing marketing team, the Senior Director, Digital Marketing will lead digital demand generation, developing digital initiatives in concert with sales and product leaders to help attract new customers, convert prospects, and engage key accounts. This role will also oversee C3 AI's corporate web site (www.c3.ai) and digital advertising budget and will be responsible for optimizing C3 AI's digital advertising to support pipeline growth goals.

The successful candidate must have significant experience personally implementing a B2B Account-based Marketing platform that includes an intent engine (e.g., Bombora), personalization engine (e.g., Optimizely, Folloze), enterprise content management system (e.g., Percolate, Adobe Enterprise Manager), and ABM engagement applications (e.g., Engagio, Terminus). Experience using and managing B2B email marketing systems (e.g., Marketo, Pardot) and digital advertising platforms is also essential.

In addition, the Senior Director, Digital Marketing will lead the digital transformation of C3 AI's marketing technology stack, identifying gaps, building the business requirements for new systems, and managing the launch of new marketing technologies. This role will also oversee digital reporting and analytics, managing the digital marketing team's KPIs and diagnostic dashboards.

This role is integral in supporting C3 AI's growth goals. This position requires a high level of initiative, deep expertise in account-based marketing, as well as the ability to use data-driven insights to optimize digital marketing efforts. Top-notch organizational skills and a high attention to detail are necessary.

Candidates should be able to understand complex details across business and technology, business processes, and economic value, and translate that understanding into compelling campaigns that attract and convert prospects. A successful candidate will thrive in a fast-paced, highly collaborative environment and demonstrate an ability to execute precisely and quickly. Candidates must possess a strong understanding of enterprise software and have examples of previous digital campaigns that showcase tangible results.

Responsibilities:

  • Oversee C3 AI's corporate website, including content, UX, and marketing technology.
  • Develop and implement a comprehensive digital marketing strategy including account-based marketing, email marketing, lead nurturing, retargeting, display advertising, paid search, SEO, and SEM to create and advance pipeline.
  • Responsible for the delivery of all SEO-related tasks and deliverables, such as competitive SEO analysis, keyword analysis (scorecard), and link analysis report.
  • Lead reporting and analytics for C3 AI's digital marketing efforts. Deliver weekly campaign performance reports to all campaign owners. Manage all marketing activity tracking for attribution and ROI reporting.
  • Build and lead C3 AI's growing digital marketing team.
  • Digital advertising (awareness and lead generation), paid search, SEO, SEM and more.
  • Generate weekly reports on campaign performance.
  • Proactively collaborate with internal stakeholders and manage external vendors.

Qualifications:

  • Bachelor's degree in Marketing or a related field.
  • 10+ years' experience developing and executing digital marketing strategies that increase brand awareness, drive pipeline growth, and increase customer advocacy
  • Experience managing a diverse team of digital marketers, including experts in paid search, SEO, and SEM.
  • Deep expertise in all aspects of marketing technology, including lead management, analytics and reporting, content and social, and sales enablement
  • Exceptional organizational skills and accountability. Ability to oversee multiple work streams simultaneously and equally comfortable delegating or owning tasks, no matter how big or small.
  • Ability to work successfully in a quickly changing environment.
  • Proven success of leveraging in-house experts as well as partnering with external agencies.
  • Familiarity with artificial intelligence/machine learning, IoT, big data, and cloud technology.

Candidates must be authorized to work in the United States without the need for current or future company sponsorship.

C3 AI is proud to be an Equal Opportunity and Affirmative Action Employer. We do not discriminate on the basis of any legally protected characteristics, including disabled and veteran status.

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