Director, Business Marketing Insights

4 days ago

San Francisco, United States Meta (Facebook) Full time

The mission of the Marketing Insights team is to understand the needs, experiences, behaviors, and attitudes of our users and customers to maximize the value Meta can deliver across our platforms and services. Our team are experts in research technique and practice, but our differentiator is how we act as full-stack partners to help identify and actualize the marketing strategies that connect people and businesses to meaningful experiences. The Business Marketing Group (BMG) connects businesses with their customers on Facebook, Instagram, WhatsApp and Messenger to help them grow their businesses through solutions like pages, advertising, messaging, commerce and more. We succeed when we help our customers achieve their business outcomes.

We're seeking a leader for the Business Marketing Insights team who can harness and translate strategic insights into actionable marketing plans while creating strong cross-functional partnerships with marketing, product, policy and comms. This role will help enable the growth of the org, support marketing/product strategy development, optimize marketing performance, refine audience approaches, and ultimately create more value for advertisers around the world. The ideal candidate is a marketing research expert, with exceptional research skills across both qual and quant methodologies, proven hands-on experience as a practitioner and leader, a hunger to drive significant business impact/outcomes, an orientation toward strategic thinking, and deep knowledge of B2B marketing and advertising solutions. Strong writing and communication skills are critical, alongside expertise growing/nurturing teams. Candidates must be comfortable and effective working with teams around the world. This role will require travel up to 20% of the time.

Director, Business Marketing Insights Responsibilities
  • Harness comprehensive, best-in-class quant and qual research solutions to identify core audience truths and translate them into actionable insights and executions.
  • Partner with marketing, comms and product organizations to understand customer needs and product use cases, define product positioning, develop audience understanding, and shape marketing strategies.
  • Help BMG programs achieve success against their business objectives while maximizing impact, efficiency and customer value.
  • Operate as a full-stack partner across planning, execution, and measurement/optimization to maximize the ROI of our investments.
  • Communicate effectively and strategically with stakeholders at all levels of the business to inform decision-making and drive alignment.
  • Hire and develop an effective team of marketing researchers.
Minimum Qualifications
  • 12+ years experience leading marketing or product research teams, executional knowledge of qualitative and quantitative methods and their applications in a business/advertising context.
  • Expertise leading insights-driven marketing campaigns/product launches from definition to execution, shaping strategy, driving alignment/decision-making, and delivering business outcomes.
  • Depth knowledge of Large Advertiser, Agency and Small Business audiences and how to engage them effectively.
  • Problem-solving and experience to quickly move from blank state to well-defined problem and a suitable approach.
  • Seen as a leader: communication skills and a track record of creating alignment/clarity among disparate stakeholders and ambiguous contexts.
  • Thrive in a dynamic and fast-paced environment, drive change, and collaborate effectively with a variety of partners.
  • Management skills to create an empowered and effective team with opportunities for impact, growth and development.
Preferred Qualifications
  • 5+ years experience in Business Marketing, with depth knowledge on how to build/implement effective and scalable marketing programs targeting B2B audiences – including Large Advertisers/Agencies, small businesses and enterprise customers.
  • International experience across APAC, EMEA or LATAM.

For those who live in or expect to work from California if hired for this position, please click here for additional information.

Locations: Data Center

About Meta

Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.

$233,000/year to $304,000/year + bonus + equity + benefits. Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.

Equal Employment Opportunity and Affirmative Action

Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics. You may view our Equal Employment Opportunity notice here.

Meta is committed to providing reasonable support (called accommodations) in our recruiting processes for candidates with disabilities, long term conditions, mental health conditions or sincerely held religious beliefs, or who are neurodivergent or require pregnancy-related support. If you need support, please reach out to accommodations-ext@fb.com.

#J-18808-Ljbffr

  • Director Market Analytics and Insights

    1 month ago

    San Francisco, United States Rigel Pharmaceuticals Inc. Full time

    Career Opportunities with Rigel PharmaceuticalA great place to work.Join Our TeamAre you ready for new challenges and new opportunities?The Director of Market Analytics and Insights will be responsible for gathering and integrating insights for Rigel’s commercial product(s) and pipeline in order to make strategic recommendations that positively impact...

  • Director, Marketing Insights

    4 weeks ago

    San Francisco, United States Levi Strauss & Co. Full time

    JOB DESCRIPTION Job Description You're an original. So are we We're a company of people who like to forge our own path. We invented the blue jean in 1873, and we reinvented khaki pants in 1986. We pioneered labor and environmental guidelines in manufacturing. And we work to build sustainability into everything we do. Our brands stand for freedom and...

  • Market Analytics Director

    1 month ago

    San Francisco, California, United States Rigel Pharmaceuticals Inc. Full time

    Director of Market Analytics and InsightsRigel Pharmaceuticals, Inc. is seeking a highly skilled Director of Market Analytics and Insights to join our team. This role will be responsible for gathering and integrating insights for Rigel's commercial product(s) and pipeline to make strategic recommendations that positively impact business decision making and...

  • Product Marketing Director

    1 month ago

    San Francisco, California, United States Homebase Full time

    Product Marketing DirectorAs a Product Marketing Director at Homebase, you will play a critical role in understanding, building for, and communicating with our 150,000+ small business customers. You will lead our product marketing team, defining our audience segments and launching new payroll and team and shift management tools they need. You will work...

  • Regional Marketing Director

    2 weeks ago

    San Francisco, United States Replimune, Inc. Full time

    Overview: Replimune’s mission is to revolutionize cancer treatment with therapies designed to activate a powerful and durable full-body anti-tumor response, boldly transforming cancer care because patient’s lives depend on it. We imagine a world where cancer is a curable disease. At Replimune, we live by our values: United: We Collaborate for a Common...

  • Manager, Partnership Insights

    3 weeks ago

    San Francisco, United States AEG Full time

    In order to be considered for this role, after clicking "Apply Now" above and being redirected, you must fully complete the application process on the follow-up screen. About the Position The Golden State Warriors are looking for a Manager, Partnership Insights to bring a strategic and analytical approach to our overall Corporate Partnership objectives...

  • Director of Product Marketing

    1 month ago

    San Francisco, United States Strava Full time

    About This Role Strava is the leading digital community for active people with more than 125 million athletes in more than 190 countries. The platform offers a holistic view of your active lifestyle, no matter where you live, which sport you love and/or what device you use. Everyone belongs on Strava when they are pursuing an active life. We’re...

  • Director, Global Decision Sciences and Insights

    7 days ago

    San Mateo, United States The Fountain Group Full time

    Pay: 90.00-97.97/hr.Length of Assignment: 1 year with potential to extend or convert. Manager is open to candidates willing to relocate at their own expense.Onsite position.Partner with Senior Director, Integrated Insights and Global Strategic Marketing (GSM) leadership to define global market research priorities to proactively inform upcoming business...

  • Sr Director Innovation and Insights

    2 weeks ago

    san antonio, United States NatureSweet Full time

    NatureSweet®is the single-source solution for greenhouse-grown vegetables and is the #1 best-selling brand in snacking tomatoes. The largest vertically integrated agriculture company in North America, NatureSweet guarantees great-tasting produce year-round, both organic and conventional. Our vegetables are carefully grown, harvested, and packaged by more...

  • Sr Director Innovation and Insights

    2 weeks ago

    san antonio, United States NatureSweet Full time

    NatureSweet®is the single-source solution for greenhouse-grown vegetables and is the #1 best-selling brand in snacking tomatoes. The largest vertically integrated agriculture company in North America, NatureSweet guarantees great-tasting produce year-round, both organic and conventional. Our vegetables are carefully grown, harvested, and packaged by more...

  • Sr Director Innovation and Insights

    2 weeks ago

    San Antonio, United States NatureSweet Full time

    NatureSweet®is the single-source solution for greenhouse-grown vegetables and is the #1 best-selling brand in snacking tomatoes. The largest vertically integrated agriculture company in North America, NatureSweet guarantees great-tasting produce year-round, both organic and conventional. Our vegetables are carefully grown, harvested, and packaged by more...

  • Director of Sales Operations

    3 weeks ago

    San Diego, United States Director of Sales Operations Full time

    Seeking a Director of Sales Operations for a design, engineering and manufacturing company focused on low-power wireless telecommunications, payment processing systems, intelligent data management and SaaS technologies. The Director of Sales Operations will lead the sales operations team, driving efficiency and effectiveness across the sales organization....

  • Finance Director, Business Drivers Reporting and Insights

    2 days ago

    San Francisco, United States Visa Full time

    Company DescriptionVisa is a world leader in payments and technology, with over 259 billion payments transactions flowing safely between consumers, merchants, financial institutions, and government entities in more than 200 countries and territories each year. Our mission is to connect the world through the most innovative, convenient, reliable, and secure...

  • Director of Business Development

    4 weeks ago

    San Francisco, United States Ohalo Full time

    Position Title: Business Development Director/Associate Reports To: Chief Executive Officer Location: Aptos, CA or San Francisco, CA Time Type: Full Time The Opportunity: Ohalo Genetics is seeking a motivated Director of Business Development to join our growing team. This person will support efforts to build and execute upon our commercial strategy and...

  • Director of Business Development

    4 weeks ago

    San Francisco, United States Ohalo Full time

    Position Title: Business Development Director/Associate Reports To: Chief Executive Officer Location: Aptos, CA or San Francisco, CA Time Type: Full Time The Opportunity: Ohalo Genetics is seeking a motivated Director of Business Development to join our growing team. This person will support efforts to build and execute upon our commercial strategy and...

  • Marketing Director

    1 month ago

    San Francisco, California, United States 11x Limited Full time

    About 11x LimitedWe're a pioneering company that's revolutionizing the digital worker space. Our mission is to build autonomous digital workers that automate specific jobs end-to-end, and we're looking for a talented Marketing Lead to help us scale our brand and drive growth.Our team is comprised of experienced professionals from top companies, including...

  • Director of Sales, Gaming Marketing Solutions

    1 week ago

    San Francisco, United States Discord Full time

    Director of Sales, Entertainment Advertising SolutionsDiscord is used by over 200 million people every month for many different reasons, but there’s one thing that nearly everyone does on our platform: play video games. Over 90% of our users play games, spending a combined 1.5 billion hours playing thousands of unique titles on Discord each month. Discord...

  • Sr. Director, Market Access Marketing

    5 months ago

    San Francisco, United States Pacira Full time

    Summary: At Pacira BioSciences, we are committed to driving innovation to provide better ways to safely and effectively manage pain. Our in-depth knowledge of the needs of the pain & post-surgical pain market, coupled with our passion for delivering improved patient care, drives our commitment to providing product solutions that address unmet medical...

  • Senior Manager, Business Analysis

    1 week ago

    San Francisco, United States Aquent Full time

    Senior Manager, Business Analysis & InsightsFANTASTIC SR. MANAGER, BUSINESS ANALYSIS & INSIGHTS OPPORTUNITY @ LARGEST RETAILEROur client, the nation’s largest retailer, is looking for a Senior Manager, Business Analysis & Insights to join their newly formed Business Analysis & Insights team! As Sr. Manager, Business Analysis & Insights, you’ll be a key...

  • Director, Market Access

    2 weeks ago

    San Francisco, United States Pacira BioSciences, Inc. Full time

    About Pacira Pacira BioSciences, Inc. is a leading provider of non-opioid pain management and regenerative health solutions dedicated to improving outcomes for health care practitioners and their patients. Our in-depth knowledge of non-opioid pain management, coupled with our passion for advancing patient care, drives our commitment to providing solutions...