Director, Global Decision Sciences and Insights
2 weeks ago
- Pay: 90.00-97.97/hr.
- Length of Assignment: 1 year with potential to extend or convert.
- Manager is open to candidates willing to relocate at their own expense.
- Onsite position.
- Partner with Senior Director, Integrated Insights and Global Strategic Marketing (GSM) leadership to define global market research priorities to proactively inform upcoming business decisions and proposed budget allocations
- Lead and design qualitative and quantitative primary research across physician, patient, and payer groups.
- Analyze, synthesize, and guide the organization based on market insights.
- Analyze secondary data sources (e.g., script data, epidemiology data) to produce summaries, and insights/implications, and evaluate potential new sources.
- Simplify and present outputs to senior stakeholders including the Vice President of GDSI.
- Plan annual insights activities overviews including proposed budget allocations.
- Examples of work can include but are not limited to opportunity assessments, treatment flow mapping, segmentation, product attribute/benefit testing, positioning/messaging, patient journey mapping, HCP journey mapping, etc.
- Develop and maintain long-term forecast models for key products/indications, including forecasts of epidemiology, competitive market, product share, price, and revenue to support ad hoc analyses and occasional business development projects as well as requests for phase 2 (RF2) and phase 3 (RF3) funding, the long-range plan (LRP), and twice-yearly latest estimate forecasts
- Oncology knowledge (GI tumors especially) is nice to have but not required.
- Biopharmaceutical-focused marketing, commercial strategy, or consulting experience is nice to have, but not required.
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