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B2B Marketing Analytics Manager CA

1 month ago

San Francisco, United States Talentburst Full time
Job Title: B2B Marketing Analytics Manager

Any additional information you require for this job can be found in the below text Make sure to read thoroughly, then apply.
Location: San Francisco/San Jose, CA
Duration:12 Months+
W2 Preferred (No Sponsorship Required)
Job Description:

Prefers Candidates who can come to SJ or SF Office.

  • Explore our data infrastructure, extract necessary data, perform data analysis, visualise findings to understand key marketing patterns and trends to develop compelling data driven stories
  • Summarise analysis on customer needs, product positioning, campaign performance, market trends and competition in regular, actionable, and engaging business updates
  • Tell the story behind the numbers to a variety of business partners to influence and inspire corrective actions to the business strategy
  • Acquire, summarise, and circulate key takeaways derived from primary research and market trend analysis done in close partnership with the marketing research team
  • Bring to life key marketing insights to drive account penetration and upsell motions to improve LTV
  • Understand and communicate what drives performance and opportunities for product marketing messaging
  • Partner with marketing to create data-driven campaigns that optimise prospects conversion
  • Build feedback loops to highlight knowledge gaps and drive future analysis and research

Skills:
Very strong communication and presentation skills is a key requirement
Adept at data crunching, and passionate about unearthing significant patterns and meaningful insights
Proactive self-starter, always on learner, and able to work in a virtual environment
An eye for accuracy, the ability to self-manage multiple data sets and data requests, and flexibility to respond quickly and meticulously
Autonomy in managing stakeholders (Director+) and navigate a matrix environment across time zones
Experience in data visualisation is required, PowerBI is highly preferred
Proficiency in SQL, Hive, or Azure Databricks is highly preferred
Knowledge of CRM tools (e.g., Salesforce or MS Dynamics) is preferred
Education:
5+ years related work experience in Data Analytics, Consulting or Marketing Analytics
MBA preferred
Skills:

Required

  • B2B
  • MARKETING ANALYSIS
  • CRM
  • PRESENTATION SKILLS
  • DATA ANALYTICS

Additional

  • HIVE
  • DATA ANALYSIS
  • PRIMARY RESEARCH
  • MARKETING RESEARCH
  • MARKET TRENDS
  • SELF-STARTER
  • PRODUCT POSITIONING
  • SQL
  • PRODUCT MARKETING
  • MICROSOFT DYNAMICS
TB_EN