Analytical Marketing Manager
17 hours ago
Hello Applicant - I hope this message finds you in good health. We have a Fulltime/Perm role available with my direct client, where, in addition to a base salary, you will have access to health/medical/dental benefits, PTO, and much more.
Job Title: Marketing Analytics Engagement Manager/Project Manager
Location: San Francisco (2-3 days/week in office)
Duration: Full-time/permanent
Domain: Banking (must-have)
Role and Responsibilities:
Primary day-to-day client contacts and often interact with C-level executives.
- Interacts regularly with clients to understand business requirements, define analytical problems, structure and communicate solutions and ensure client satisfaction with strong business driving results
Extremely comfortable working with data, including managing large number of data sources, analyzing data quality, and pro-actively working with client’s data/ IT teams to resolve issues
Use variety of analytical tools (SQL, SAS, Python, GA, Heap, Optimizely, Excel, Tableau) to carry out analysis and drive conclusions
- Leads project teams of 3-6 consultants or more, and/ or Team Lead and Analysts in all aspects of project execution
- Work closely with client marketing teams to solve complex problems in digital marketing analytics (Paid Search, Paid Social, Addressable Digital, Website, SEO)
- Manages team members, including definition of objectives, oversight of execution and evaluation of performance
- Provides thought leadership and delivers business insights to identify and resolve complex issues critical to their clients' success
Candidate Profile:
- 6+ years of experience comprising analytics service delivery, consulting, solution design and client management
- Preferred experience in marketing analytics in banking industry in the following fields:
- Experience running analytics for search engine marketing, paid social, search engine optimization, A/B testing, website traffic, funnel conversion, marketing attribution and customer behavior
- Technical proficiency in tools like Google Analytics, optimizely, tableau, heap, SQL
- Demonstrable leadership ability, superior problem solving and people management skills
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