Senior Manager, B2B Marketing

1 month ago

San Francisco, United States The MENA Catalysts, Inc. Full time

Context The MENA Catalysts aims to build a team of “world-class athletes” at all levels and that includes in marketing and practice development. We are seeking a talented, full-time director in-person to do just this.

Key Responsibilities
  1. Marketing
    Develop and execute firm’s marketing strategy
    • Develop client acquisition action plan
    • End-to-end digital campaigns orchestration (Linkedin & Instagram, Display ads, Influencer Marketing, Retargeting)
    • Budget management, growth strategy
    • Building MVPs
    • Lead generation, email marketing
      • Strategize and execute marketing lead generation
      • Develop and execute a systematic, organized business development strategy to scale sales growth, drive lead generation, and manage the leadgen pipeline
      • Produce business development proposals, for example market entry strategy to a fintech or crypto multinational client prospect; in Google Docs, Google slides, or Proposify
    • Drive B2B Content Creation — that leverage firm’s expertise — in arresting, engaging style that drives client engagement to The MENA Catalysts.
  2. Project Execution – After first 6 months- Drive project implementation day-to-day
    • Lead delivery of Gulf government relations strategy projects for fintechs, crypto, and AI multinationals.
    • Translate client priorities to work scope, division of roles, project budgeting and project governance to delegate:
      • Internally (strategy consultants, paid interns)
      • Externally (subject matter experts, contractors/consultants)
    • Formulate and test hypotheses; storyboard, and create nuanced, actionable market entry strategy for clients expanding, primarily in the Gulf. In some cases, you will be asked to travel. (approximately ten percent of year)
    • Conduct final review, ensuring projects are delivered on time and to the highest standards
  3. Management Work closely with senior management to build the The MENA Catalysts internal organization
  4. Strategy: Conduct specific company strategy tasks including corporate business planning-related priorities:
    • Lead sectoral and competitor analysis including tracking government relations licensing trends, tracking competitor services, performance and developments.
    • Knowledge Management: Develop Firm’s internal knowledge management, currently residing in Google Docs, Google Slides and PDFs
    • General Operations and Coordination: Managing upwards to firm leadership — Escalate smartly. Align with the CEO, provide him project tracking to ensure that milestones and goals are being met.
      • Partner on other workstreams including sales, operations, talent recruitment, on range of business priorities
Essentials

Leadership skills, formal project management experience; preferred to have entrepreneurial experience

  1. Strong team-player — with extensive ability to lead, organize and motivate team to accomplish goals.
  2. Familiarity with Wordpress, Zapier, Google Data Studio, Canva, Adobe Photoshop & Illustrator, Asana
  3. 10 years of diversified experience in IT products, SaaS, and B2B companies
  4. Passionate about creating and growing outstanding and sustainable products and companies. -Content creation experience
  5. Demonstrated interest in self-development and self-growth
  6. High emotional intelligence
  7. Highly developed proficiency in Google Docs, Google Sheets, and ChatGPT
  8. Master's degree
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